The Role
The Content and Copy Writer will develop brand narratives, create engaging copy for various marketing materials, optimize content for SEO, and collaborate on marketing campaigns. Strong writing skills and a focus on B2B and B2C audiences are required.
Summary Generated by Built In
Job Title: Content and Copy Writer
Department: Marketing
Reporting to: Head of Marketing
Location: Wembley, London (nearest station: Neasden)
The Company:
Integral Memory PLC has been solving technology challenges for over 35 years and continues to grow as a financially stable, UK-headquartered business with operations across Europe. We operate two divisions:
As a forward-thinking company grounded in semiconductor technology, we value entrepreneurial spirit and are building a marketing function that puts customer experience (CX) at its core through an insight-led, brand-first approach.
Role Overview:
We’re looking for a Copy & Content Writer to help shape our brand and product narratives across traditional and digital channels. This role combines copywriting (selling the product) and content writing (telling the story) to support both B2B and B2C marketing initiatives.
You’ll work closely with the Head of Marketing and collaborate across product, design, content, and sales to bring clarity, consistency, and creativity to everything we say and write.
Key Responsibilities:
Required Skills & Experience:
Department: Marketing
Reporting to: Head of Marketing
Location: Wembley, London (nearest station: Neasden)
The Company:
Integral Memory PLC has been solving technology challenges for over 35 years and continues to grow as a financially stable, UK-headquartered business with operations across Europe. We operate two divisions:
- Integral Memory – providing cutting-edge data storage solutions
- Integral LED – offering sustainable lighting for residential, commercial, and industrial spaces
As a forward-thinking company grounded in semiconductor technology, we value entrepreneurial spirit and are building a marketing function that puts customer experience (CX) at its core through an insight-led, brand-first approach.
Role Overview:
We’re looking for a Copy & Content Writer to help shape our brand and product narratives across traditional and digital channels. This role combines copywriting (selling the product) and content writing (telling the story) to support both B2B and B2C marketing initiatives.
You’ll work closely with the Head of Marketing and collaborate across product, design, content, and sales to bring clarity, consistency, and creativity to everything we say and write.
Key Responsibilities:
- Craft clear, engaging copy for product packaging, brochures, press releases, and online listings across our LED and Memory divisions.
- Apply a clear message hierarchy in all content creation, ensuring every asset has a defined objective and call to action that aligns with audience intent and channel best practices.
- Collaborate with marketing, design, and content teams to bring brand and tactical campaigns to life across multiple touchpoints.
- Help refine our Tone of Voice (TOV) guidelines and ensure consistency across written materials, especially social and web content.
- Plan and manage the content calendar, supporting product launches, seasonal campaigns, and evergreen storytelling.
- Write compelling case studies and brand narratives by liaising with sales, product managers, and visual content creators.
- Optimise content for SEO and integrate high-intent keywords into landing pages, Amazon listings, and blog articles.
- Develop engaging product descriptions and ensure all written content is proofed and on-brand before publication.
- Propose and implement content improvements for existing materials to enhance consistency, clarity, and customer relevance.
- Contribute to press releases, PR materials, and email campaigns with a strong creative hook and clear, consistent messaging that supports campaign objectives.
- Support broader marketing communications planning and persona-driven messaging with clear and targeted calls-to-action (CTAs).
Required Skills & Experience:
- A relevant degree in Marketing, English, Journalism, or Communications.
- Minimum 5 years' experience writing for product-led and/or technology-driven brands.
- Strong portfolio showcasing both commercial copywriting and narrative-driven content.
- Experience crafting content for both B2B and B2C audiences across a variety of channels, including print, web, email, social media, and e-commerce platforms.
- Ability to simplify technical features into clear consumer benefits with a customer-first mindset.
- Familiarity with SEO principles, content planning, and publishing processes.
- Understanding of customer journeys, shopper psychology, and persuasive storytelling.
- Meticulous attention to detail, exceptional grammar, and strong proofreading skills.
- Excellent collaboration skills and ability to work in a fast-paced, deadline-driven environment.
Skills Required
- A relevant degree in Marketing, English, Journalism, or Communications
- Minimum 5 years' experience writing for product-led and/or technology-driven brands
- Strong portfolio showcasing both commercial copywriting and narrative-driven content
- Experience crafting content for both B2B and B2C audiences across various channels
- Familiarity with SEO principles and content planning
- Meticulous attention to detail and strong proofreading skills
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The Company
What We Do
Founded in 1989, Integral has been at the forefront of innovation, consistently pushing the boundaries of what's possible in data storage. With a commitment to excellence, we have become a leading manufacturer of a comprehensive range of digital memory products, including cutting-edge SSDs, versatile memory cards, reliable USB drives, and high-performance RAM modules. At Integral, our vision is to empower individuals and businesses with seamless access to their digital world. We believe in the transformative power of efficient memory & data storage, and our products are designed to enhance the performance, reliability, and accessibility of your digital assets. Integral takes pride in providing not just products but promises through our commitment to delivering reliable and tested memory solutions. Our motto, "Performance You Can Trust," reflects the foundation of our philosophy. Every Integral product is meticulously crafted, rigorously tested, and of the highest quality.
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