Consumer Segments Specialist SG

Posted 16 Days Ago
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Singapore, SGP
Hybrid
Senior level
Insurance • Payments • Financial Services
The Role
Manage partner onboarding, negotiations, and contract lifecycle; lead the Introducer Programme. Create segmented customer communications, plan and run customer events, ensure data accuracy and promotional fulfilment, support branch customer experience, and respond to sales/service inquiries.
Summary Generated by Built In

Responsibilities:


Value Proposition Partnerships

  • Facilitating the onboarding process for partners to strengthen the overall value proposition, ensuring seamless integration and alignment with business objectives.
  • Engaging in strategic negotiations with partners to maximize value and secure the most favourable terms and discounts, fostering long-term mutually beneficial relationships.
  • Managing and overseeing the end-to-end contract lifecycle, including liaising partners, reviewing agreements, and ensuring compliance with contractual obligations.
  • Heading and overseeing the end-to-end management of the Introducer Programme, including strategic enhancements to increase its attractiveness and engagement for potential introducers.


Customer Engagement

  • Developing and delivering customer communications across all channels to ensure consistent and effective messaging.
  • Overseeing the timing and frequency of customer communications to optimise engagement and prevent oversaturation.
  • Segmenting and personalising customer communications based on key factors such as age, demographics, purchase history, and customer behaviour to enhance relevant and effectiveness.

Operational Excellence

  • Ensuring the timely retrieval of accurate data from the relevant team to support operational and analytical needs, while maintaining data integrity and compliance with company standards.
  • Conducting the maker-and-checker process for all promotional fulfilments to ensure accuracy, compliance, and proper validation before execution, minimizing errors and maintaining process efficiency.
  • Drafting and finalizing official memos, ensuring accuracy and clarity, and coordinating the approval and sign-off process with relevant stakeholders to maintain proper documentation and compliance.
  • Collaborate with service ambassadors and branch staff for the management of customer walk-in experience at branch and lounge.
  • Managing and responding to inquiries from sales and service personnel in a timely and efficient manner.

Event Organization

  • Conceptualisation and execution of engagement and appreciation events (both in-person and virtual) for Preferred Banking and Emerging Affluent segment. Identify and implement suitable measures to track event success and ROI.
  • Onboarding and management of both internal stakeholders and external partners or vendors to deliver a seamless event experience to customers.
  • Tracking of inventory.

Requirements:


Qualifications

  • Degree Holder

Professional Qualification and/or Regulatory, Licensing Requirements  

  • CMFAS Qualifications – M5, M8, M8A, M9, M9A, and HI would be an advantage

Relevant Work Experience 

  • 5-7 years of experience in Business Development, preferably in banking and financial services

Competencies/Skills 

  • Sound knowledge of banking products, services, processes and regulatory requirements
  • Good written and verbal communication skills
  • Good planning and organizational skills

Skills Required

  • Degree holder
  • CMFAS qualifications (M5, M8, M8A, M9, M9A, HI)
  • 5-7 years experience in Business Development, preferably in banking and financial services
  • Sound knowledge of banking products, services, processes and regulatory requirements
  • Good written and verbal communication skills
  • Good planning and organizational skills
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The Company
1,000 Employees
Year Founded: 1947

What We Do

CIMB Singapore is a leading universal bank operating in ASEAN's global financial gateway. Leveraging CIMB Group's extensive regional network and resources, it provides a comprehensive suite of conventional and Islamic banking solutions curated to a wide range of financial needs. The bank serves both individual and business clients, offering retail, commercial, and corporate banking services, and specializes in bridging markets across the ASEAN region.

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