The Role
Owns Quin’s consumer marketing strategy across integrated campaigns, app marketing, social media, digital advertising, website content, and consumer storytelling. The role develops campaigns to drive app downloads, paid subscriptions, engagement, reviews, and brand advocacy. Responsibilities include managing creative partners and agencies, overseeing content production, conducting competitor and trend analysis, and supporting sponsorships and events. Success requires strong digital marketing, brand storytelling, communication, organizational, and project management skills.
Summary Generated by Built In
Job Description – Consumer Marketing Manager
Job Title: Consumer Marketing Manager
Company: Quin Design Limited (Quin)
Location: Hyderabad, INDIA
Company Overview:
Quin Design is a dynamic and innovative technology company at the forefront of event detection and reconstruction, brain mapping, injury mapping and analytics. We are a leading provider of sensor-based intelligence that delivers smart safety solutions in a wide range of product applications and fields. Our proprietary technology helps detect events, gathers crash and impact data and connects our end-consumers to help when they need it most, equipping them with life-saving data. If you join Quin, you will be a part of a cross-functional team of designers, engineers, developers, and creatives, equipped with cutting edge tools to explore and create, with a single mission to get to work to save lives everyday. At Quin, everything is under one, “global roof”, and we build and create and deploy in-house.
Position Overview:
We are seeking a creative and execution driven Consumer Marketing Manager to take ownership of Quin’s consumer marketing. This role is ideal for someone with a strong understanding of consumer engagement, and digital marketing, with the ability to translate our already existing brand into compelling consumer-facing campaigns.
You will manage all consumer channels, and oversee digital campaigns including managing Quin’s app marketing, consumer-facing website, and other brand campaigns - ensuring our identity reflects our positioning as an achievable luxury safety brand.
Consumer Marketing & Campaigns
- Plan and execute integrated brand campaigns that highlight Quin’s unique value proposition, consumer impact, and safety innovation.
- Map out a yearly calendar of brand campaigns across our digital channels and ensure consistent storytelling across channels and consumer touchpoints.
App Marketing
- Manage in-app marketing flows, push notifications, and content to optimize user experience & conversions.
- Build on and expand the paid subscriber base of the Quin Within application.
- Create, develop and execute a strategy to convert free app customers to upgrade to the paid subscription.
- Develop campaigns to drive downloads, subscriptions, and app store reviews.
- Incentivise users to continuously use the Quin Within App and drive in app engagement.
Social Media & Digital Advertising
- Own all consumer-facing social media channels (IG, FB, TikTok, YouTube, etc.), including paid social and ad strategy.
- Work with internal and external creative teams, freelance photographers/videographers, and agencies to create engaging content.
- Develop briefs, storyboards, and shot lists, and oversee production budgets and timelines.
- Collaborate with a Social/Community Manager to execute posting schedules and engagement.
Website & Consumer Experience
- Oversee Quin’s consumer-facing website (content updates, articles, design alignment).
- Manage FAQs, consumer inquiries, and overall website engagement.
Consumer Storytelling & Advocacy
- Drive initiatives to capture real consumer stories, crash response experiences, and testimonials.
- Build campaigns that highlight how Quin impacts real lives.
Additional Responsibilities
- Conduct competitor benchmarking and trend analysis to ensure Quin remains a leader in the safety-tech space.
- Support sponsorship and event opportunities tied to consumer audiences.
Required Skills & Qualifications
- Proven experience in consumer marketing with a focus on digital channels (app marketing, social, website etc).
- Strong understanding of digital marketing including building an engaged audience of paid app subscribers, paid social campaigns, and website management
- Proficiency in briefing creative teams and managing external agencies.
- Ability to craft compelling consumer campaigns rooted in brand storytelling.
- Exceptional project management and organizational skills.
- Strong communication skills, both written and verbal.
- A self-starter who thrives in fast-paced environments
Preferred Qualifications
- Experience in ingredient brand marketing.
- Experience with our verticals (At least one, cycling, PPE, motorcycling, alpine, equestrian)
- Familiarity with digital marketing, app marketing, building an engaged subscriber base and user experience flows.
- Knowledge of CRM and marketing automation tools.
- A clear understanding of project management and planning a marketing execution function
Why Join Us?
- Lead the outward-facing identity of a pioneering technology brand.
- Work in a creative and collaborative environment where your ideas make an impact.
- Gain exposure to cutting-edge AI tools and explore their creative potential.
- Take on a unique challenge: merging data and storytelling to create content that resonates on a human level while showcasing the insights that drive decisions.
- Be part of a forward-thinking team that values innovation, storytelling, and excellence.
You will win at Quin if:
You're driven. You welcome the challenge. You are a self-starter and take initiative on any projects assigned. You are not afraid to make and admit mistakes and you fix what you can right away.
You’re up for a challenge. If you’re given the tools and the time to take on a creative task, you’re already ready to dive in. You’re up for any creative challenge, and can’t wait to learn new skills. You love design. You are highly proficient in the tools you need to deliver exceptional content. You are deep on the fundamentals as well as on top of latest trends, and thrive off of the unlimited creativity that your skills give you. You love being original, and hate copying or replicating.
You’re an excellent communicator. Every part of engaging and building an audience, and creating phenomenal content requires excellent communication skills. Whether it is communicating with your team to ensure a project goes smoothly, or creating marketing collateral to reach our customers, this skill is of paramount importance. You know how to be convincing, direct, and professional. You seek solutions, and use feedback to stimulate growth rather than friction. You love people from all walks of life, and have empathy for their experiences, and especially their chosen risks (not all of us would let our 12 year olds compete professionally in sports that put them at near-guaranteed risk of a concussion, but we respectfully serve our customers who do!).
Skills Required
- Proven experience in consumer marketing focused on digital channels, including app marketing, social media, and websites
- Strong understanding of digital marketing, paid social campaigns, website management, and building an engaged paid app subscriber base
- Proficiency briefing creative teams and managing external agencies
- Ability to create compelling consumer campaigns rooted in brand storytelling
- Exceptional project management and organizational skills
- Strong written and verbal communication skills
- Self-starter able to thrive in a fast-paced environment
- Experience in ingredient brand marketing
- Experience in cycling, PPE, motorcycling, alpine, or equestrian markets
- Familiarity with digital marketing, app marketing, subscriber growth, and user experience flows
- Knowledge of CRM and marketing automation tools
- Understanding of project management and marketing execution planning
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The Company
What We Do
Quin (Quintessential Design) develops connected safety technology for helmets and other protective equipment. Its sensor systems analyze motion to detect impacts and dangerous events, then can alert emergency contacts or professional monitoring services and share relevant location and incident data. Its products combine helmet-compatible sensors, emergency-response features, and performance analytics to help users improve safety and receive assistance more quickly.
