More than 117 million Americans use injectable medications at home. Our vision is to make safe sharps disposal as common and understood as recycling batteries or returning unused medications—creating a new national standard for protecting families, healthcare workers, sanitation workers, and the environment.
We're looking for a transformational Consumer Marketing Leadership(CML) to lead this mission.
This is not a traditional marketing role. It is an opportunity to build a consumer movement, develop a new category, and drive one of the largest untapped growth opportunities in healthcare.
As Consumer Marketing Leadership, you will lead PureWay's national consumer growth strategy, brand development, public awareness initiatives, and strategic partnerships. Your mission is to educate millions of Americans about safe sharps disposal while building scalable programs that drive consumer adoption and measurable business growth.
You'll report directly to the CEO and work closely with executive leadership to define the company's long-term growth strategy.
This role requires a builder—not someone who simply manages existing brands, but someone who has successfully created markets, influenced consumer behavior, and scaled high-growth organizations.
- Develop and execute a national consumer marketing strategy.
- Build awareness around safe home sharps disposal.
- Position PureWay as the trusted national leader in consumer sharps mail-back.
- Drive measurable consumer acquisition, engagement, utilization, and retention.
- Create a nationally recognized consumer brand.
- Develop messaging that changes consumer behavior.
- Build educational campaigns that simplify safe sharps disposal.
- Establish PureWay as the category leader for home sharps mail-back.
Lead omni-channel consumer marketing efforts including:
- Paid Search
- SEO
- Social Media
- Email Marketing
- Content Marketing
- Video
- Influencer Partnerships
- Public Relations
- Community Outreach
Measure and optimize:
- Customer Acquisition Cost (CAC)
- Conversion Rates
- Engagement
- Kit Utilization
- Return Rates
- Customer Lifetime Value
- ROI
Requirements
We're especially interested in candidates with backgrounds in:
- Consumer Healthcare
- Digital Health
- Patient Engagement
- Healthcare Technology
- Consumer Health Products
- Public Health
- Healthcare Services
- Direct-to-Consumer Healthcare
- Subscription Businesses
- Healthcare Marketplaces
Benefits
- 401(k)
- Dental insurance
- Flexible spending account
- Life insurance
- Vision insurance
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or related field
- MBA
- 12+ years of progressive marketing leadership experience
- 7+ years leading high-performing marketing teams
- Demonstrated success growing consumer-facing businesses
- Experience building national marketing strategies
- Strong analytical and performance marketing expertise
- Experience owning significant marketing budgets
- Exceptional executive communication and leadership skills
- On-site work in Houston, TX
- Background in Consumer Healthcare
- Background in Digital Health
- Background in Patient Engagement
- Background in Healthcare Technology
- Background in Consumer Health Products
- Background in Public Health
- Background in Healthcare Services
- Background in Direct-to-Consumer Healthcare
- Background in Subscription Businesses
- Background in Healthcare Marketplaces
What We Do
PureWay Compliance, Inc. provides compliance, waste-management, and environmental-health solutions for businesses across the United States. It specializes in regulated medical-waste services, including sharps disposal, pharmaceutical returns, biohazardous and universal-waste solutions, and environmental-compliance programs. The company serves hospitals, clinics, pharmacies, home-healthcare providers, and other healthcare organizations, helping them reduce costs, meet regulatory requirements, and manage disposal safely, conveniently, and sustainably while protecting public health and the environment.
