Consumer Futures and Trend Intern

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Rockford, MI, USA
In-Office
Fashion • Retail • Wearables
The Role

Current employees, please apply in Workday.

The Consumer Futures and Trend team at Wolverine Worldwide is responsible for tracking and deciphering consumer and fashion trends for the organization. We work closely with our portfolio of brands to understand their strategies and provide our informed input. A trend internship at Wolverine Worldwide is an experience that will help prepare you for a career after graduation. You’ll learn from some of the best talent in the industry while sharing your own insights and ideas – with exposure to a variety of functions across all brand teams. This is an opportunity to learn about the industry and build the necessary skills to anticipate shifts within it

Primary Duties:

  • Support the FUTURES team with multiple projects, e.g. consumer macrotrend deep dives, fashion trend deep dives, brand specific research projects, monthly trending topics newsletters.
  • Participate in team/brand strategy meetings focused on upcoming product/marketing stories
  • Perform duties consistent with the company’s AAP/EEO goals and policies.
  • Perform other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required:

  • Must be enrolled in a Bachelors program in a relevant field (ex. Fashion Design, Fashion Journalism, Marketing, Consumer Behavior, Anthropology,
  • Junior or senior undergraduate status
  • Proven leadership in and out of the classroom
  • Deep curiosity for understanding consumer behavior and identifying macrotrends – asks why
  • Interest/passion for the fashion/footwear industry
  • Ability to learn quickly and jump in
  • Comfortable presenting (or eager to learn)
  • Strong project management and organizational skills

Working Conditions:

Normal office environment, minimum of 3 days in office required

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.

Wolverine Worldwide Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wolverine Worldwide and has not been reviewed or approved by Wolverine Worldwide.

  • Wellbeing & Lifestyle Benefits Total rewards include on‑site fitness programs, discounted gym memberships, subsidized cafeterias, substantial product discounts, and amenities like dog daycare and trails at select locations. Coaching access, mentoring, and leadership development further reinforce a wellbeing‑oriented experience.
  • Parental & Family Support Offerings span paid parental leave, adoption assistance, and, at some locations, on‑site daycare. Mental health services and an Employee Assistance Program add family and caregiver support.
  • Retirement Support A matched 401(k) plan and an employee stock purchase plan provide tools for long‑term financial security. Financial wellness programming is available to help employees maximize these benefits.

Wolverine Worldwide Insights

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The Company
HQ: Rockford, MI
3,466 Employees
Year Founded: 1883

What We Do

Founded in 1883 on the belief in the possibility of opportunity, Wolverine World Wide, Inc. (NYSE: WWW) is one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel. Through a diverse portfolio of highly recognized brands, our products are designed to empower, engage and inspire our consumers every step of the way. The company’s portfolio includes Merrell®, Sperry®, Hush Puppies®, Saucony®, Wolverine®, Keds®, Stride Rite®, Chaco®, Bates®, and HYTEST®. Wolverine Worldwide is also the global footwear licensee of the popular brands Cat® and Harley-Davidson®. Based in Rockford, Michigan, for more than 130 years, our products are carried by leading retailers in the U.S. and globally in approximately 170 countries and territories.

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