Job Description:
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.
Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.
We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.
Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.
At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!
Job Description:
This job is responsible for delivering either small end-to-end or large specialized portions of a marketing initiative or program. Key responsibilities include using advanced analysis and problem solving to recommend improvements and solutions, owning the delivery of primary components for small to medium marketing products/processes or secondary components for large/medium initiatives. Job expectations include working with senior management within the Marketing team to deliver solutions based on a defined set of project/program goals.
This Senior Marketing Specialist role is responsible for driving the execution of online marketing, email and ATM Rewards programs. This is an opportunity to join a highly collaborative and innovative team where you will partner across marketing and agencies to develop digital campaigns. The ability to combine critical thinking with diligent campaign delivery and execution is critical to this role.
Responsibilities:
Execute digital marketing campaigns to drive growth.
Leverage digital channels, including mobile and desktop paid search, email, ATM, and placements on BofA and Merrill digital properties.
Integrate closely with Marketing Strategy to develop digital channel plan and provide input on overall marketing strategy.
Lead and provide input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines
Partner with teams inside and outside the organization, including strategy, digital channels, media, and agencies, to ensure integration.
Regularly review and understand campaign performance in order to optimize and make strategic decisions.
Understand how to uncover insights and leverage data to prioritize client messaging.
Required Qualifications:
4+ years of marketing campaign management or project management experience
Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment
Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills
Understands the importance of corporate standards, procedures, and approval processes
Demonstrated ability to translate strategy into clear objectives; able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance
Enterprise mindset; demonstrated ability to consider impacts across the organization and prioritize accordingly
Excellent oral and written communication skills
Proficient in MS Office Product Suite (Word, Excel, PPT) including leveraging Copilot
Desired Qualifications:
Experience with Adobe Experience Manager, Adobe Analytics, or Adobe Customer Journey Analytics
Financial services experience
Presenting to groups of all levels
Skills:
Adaptability
Collaboration
Problem Solving
Process Management
Product Marketing and Branding
Active Listening
Attention to Detail
Oral Communications
Prioritization
Solution Delivery Process
Analytical Thinking
Business Acumen
Digital Marketing
User Experience Design
Written Communications
Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
The following laws or regulations restrict or prohibit the hiring of individuals with certain specified criminal history for the position: FDIC
Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.
Shift:
1st shift (United States of America)Hours Per Week:
40Pay Transparency details
US - CA - San Francisco - 315 Montgomery St - 315 Montgomery (CA5704), US - IL - Chicago - 110 N Wacker Dr - Bank Of America Tower Chicago (IL4110), US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - MA - Waltham - 1025 Main St - 1025 Main St - Waltham (MA6536), US - NJ - Pennington - 1500 American Blvd - Hopewell Bldg 5 (NJ2150), US - NY - New York - 114 W 47th St - 114 W 47th St - Ust (NY8114), US - RI - Lincoln - 670 George Washington Hwy (RI1541)Pay and benefits informationPay range$71,600.00 - $119,400.00 annualized salary, offers to be determined based on experience, education and skill set.Discretionary incentive eligibleThis role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.BenefitsThis role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.Skills Required
- 4+ years of marketing campaign management or project management experience
- Ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment
- Strong organizational, time management, prioritization, and relationship management skills
- Understanding of corporate standards, procedures, and approval processes
- Ability to translate strategy into clear objectives, prioritize initiatives, quantify benefits, and evaluate performance
- Enterprise mindset and ability to consider organizational impacts when prioritizing
- Excellent oral and written communication skills
- Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint, and ability to leverage Copilot
- High school diploma, GED, secondary school, or equivalent
- Experience with Adobe Experience Manager, Adobe Analytics, or Adobe Customer Journey Analytics
- Financial services experience
- Experience presenting to groups at all levels
Bank of America Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bank of America and has not been reviewed or approved by Bank of America.
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Healthcare Strength — Health coverage is described as comprehensive, with medical, dental, vision, virtual care via Teladoc, wellness programs, and specialized support for cancer and menopause. Wellness credits and an always‑on EAP with in‑person sessions add to the depth of care.
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Parental & Family Support — New parents can access up to 26 weeks of leave, including 16 weeks fully paid for eligible teammates, alongside back‑up child and adult care. Family‑building resources and reimbursements (e.g., fertility, adoption, surrogacy) and a dedicated Life Event Services team extend support across life stages.
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Equity Value & Accessibility — Broad‑based equity through the Sharing Success program, including $1B in stock to nearly all non‑executive employees in January 2026, is intended to foster an ownership mindset. Stock awards (including RSUs) are a recurring component that aligns employees’ interests with shareholders.
Bank of America Insights
What We Do
We make financial lives better for our clients and our communities through the power of every connection. Our employees are at the heart of this purpose, and are key to driving responsible growth. Every day, across the globe, our employees bring a commitment to our purpose and to driving responsible growth by living our values: deliver together, act responsibly, realize the power of our people and trust the team. A key aspect of driving responsible growth is doing so in a sustainable manner, a critical pillar of which is being a great place to work for our teammates.
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