Consumer Bank Marketing Strategy, Senior Associate

Job Description
The Consumer Bank Acquisition Marketing team is responsible for driving incremental high-quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships. We are seeking an energetic, motivated, and experienced marketing campaign manager to drive best-in-class consumer experiences, serving as a creative marketing leader and executing multi-channel marketing campaigns.
As a Marketing Strategy Senior Associate within the Consumer Bank, you will be responsible for developing, executing, and managing marketing programs/campaigns to support key retail marketing initiatives across multiple channels, with a heavy emphasis on digital channels. Your responsibilities will include awareness, product launch marketing, website-specific marketing experiences, local listings management, acquisition, customer cross-sell, and retention campaigns.
Job responsibilities:

• Serve as the creative marketing leader driving best-in-class consumer experiences.
• Lead internal and external agency briefing and creative development.
• Manage campaigns (digital and print, awareness and offer-based) to ensure initiatives are on-strategy, on time, and within budget parameters.
• Think critically and make recommendations to optimize campaigns to improve results and reduce costs.
• Collaborate with marketing strategy managers to identify opportunities, campaign strategy, and the framework for measurement and reporting.
• Ensure a strong focus on end-to-end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed.
• Work within multiple systems and processes throughout the creative development and campaign process to ensure proper approvals and controls.
• Contribute innovative and creative ideas as well as channel best practices.
• Manage multi-channel execution (from concept development to delivery), including working across multi-functional teams, such as the Product and Marketing Strategy team.

Required qualifications, capabilities, and skills:

• Proven track record in direct or digital marketing with 5 years of experience.
• Strong knowledge of campaign execution and/or project management.
• Digital consumer marketing experience in owned, earned, and paid channels.
• Strong executional knowledge of social, paid display, email, SEO content, and website creative.
• Knowledge of database marketing principles, segmentation, testing, and results measurement.
• Ability to think strategically, but willingness to \"roll up your sleeves\" and manage the details of direct marketing project execution.
• High-energy, solutions-oriented individual with the ability to work in a fast-paced environment, while managing multiple initiatives simultaneously, working well under pressure with tight deadlines, and prioritization.
• Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members.
• Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities.
• Meticulous attention to detail and a curious mindset.
• Creativity and innovation with a focus on constant improvement.

Preferred qualifications, capabilities, and skills:

• 2 years of agency/vendor management experience.
• Specific experience in financial services, including debit or credit marketing and/or agency-side experience
• 4-year college degree.
• We will not consider 100% remote or other locations if not listed on this requisition.

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.