Consumer and Design Researcher | Lonely Planet

Posted 18 Days Ago
Be an Early Applicant
New York, NY
Mid level
AdTech • Big Data • Digital Media • Marketing Tech • Mobile
We close the loop between consumers and brands.
The Role
The Consumer & Design Researcher at Lonely Planet will set up a new function within the book division to gather consumer insights, improve product offerings, and analyze industry data. Responsibilities include creating briefs, testing products, and preparing reports to ensure alignment with market trends and consumer needs.
Summary Generated by Built In

To support our exciting business growth, we are creating the new role of Consumer & Design Researcher at Lonely Planet. Our goal is to help more people from more backgrounds experience the joy of exploration and this role will help by ensuring our products evolve to meet the changing needs of travelers. The Consumer & Design Researcher  will conduct hands-on design research, as well as analyzing the wealth of third-party data available.

What You'll Do

  • Starting within our books business, set up a new function within Lonely Planet to learn more about how travel planning is changing
    • Create briefs for the book product team on how to improve existing product, and launch suitable product to new demographics based on consumer insight
    • Test content, designs and products as they are prototyped to ensure they meet consumer needs and will drive growth
  • Analyze Bookscan data, as well as the wealth of travel industry data published by third parties to ensure Lonely Planet books remain competitive and on-trend
  • Develop and deliver regular insightful reports and presentations
  • Teach your Lonely Planet colleagues the benefit of Consumer Insight, and help them use it to drive growth across media and products

What We're Looking For:

  • 3+ years of relevant consumer insight experience
  • Bachelor’s degree, ideally in a relevant discipline (eg psychology, marketing, business, economics, statistics, finance)
  • Hands-on experience in quantitative survey and qualitative / design consumer research
  • Excellent analytical, presentation, communication and influencing skills
  • Track record of contributing to demonstrable business growth
  • Intellectual curiosity in ever-changing travel and media landscapes to stay abreast of industry trends and changing consumer needs

Compensation

  • New York City Compensation Range: $93,000 - $115,000 
    • *Note actual salary is based on geographic location, qualifications, and experience. 

Perks and Benefits:

  • Unparalleled Experience: 
    • 1:1 Coaching and Stretch Assignments early in your career
    •  Robust L & D Offerings
    • Global Peer Network for more seasoned talent
  • World Class Mental Wellness: 
    • Access to Free Therapy Sessions and Emotional or Work-Life Counseling Sessions for all US Employees and Family Members
    • Free Calm Subscription
  • Family Support, Planning, and Fertility: 
    • Support for every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more. 
    • Medical, Dental, Vision, Health Insurance Coverage 
    • Life Insurance
    • Short and Long-Term Disability Insurance
    • Flexible Spending Accounts
    • 401k with Match
    • Employee Assistance Program
  • Hybrid Schedule + Generous Paid Time Off (PTO):
    • On-site Collaboration and Work From Home (WFH) Days 
    • Holiday Pay
    • Winter Week: Company Recognized Holiday between Christmas and New Years 
  • Inclusive Benefits: Perfect Score in 2024  from the Human Rights Campaign (HRC) for outstanding efforts in promoting LGBTQ+ equality within the workplace. 

Who We Are:

Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology – including Bankrate, Lonely Planet, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey – from first discovery of information, throughout the decision-making process, to transactions. Headquartered south of Charlotte, NC, Red Ventures employs thousands of people across the US and Puerto Rico, with international offices in the UK and Brazil. For more information, visit https://redventures.com and follow @RedVentures on social platforms.

At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected]

If you are based in California, we encourage you to read this important information for California residents linked here.

 

Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice

Questions about this Privacy Notice can be directed to [email protected]. Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.

The Company
HQ: Fort Mill, SC
4,000 Employees
Hybrid Workplace
Year Founded: 2000

What We Do

Red Ventures is a portfolio of digital companies that brings consumers and brands together through powerful, customized online experiences. We use online marketplaces, strategic partnerships and passionate people to unleash transformative digital growth and solve complex problems across a variety of industries.

Why Work With Us

The culture here is fast-paced and innovative, with a “work-hard, play hard” mentality. We’re what happens when you cross a tech start-up with a rapidly-growing global company.

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