Consultant – Salesforce Marketing Cloud Business Analyst

As a Salesforce Marketing Cloud Business Analyst, you will support enterprise digital marketing programs by translating business and marketing requirements into scalable Salesforce Marketing Cloud solutions. You will act as a functional liaison between client stakeholders and company's delivery teams to ensure successful implementation and adoption.

 Key Responsibilities:

·         Engage with client business and marketing stakeholders to understand campaign, personalization, and customer engagement needs

·         Elicit, analyze, and document business requirements; translate them into functional specifications, user stories, and acceptance criteria

·         Define and document end‑to‑end customer journeys and campaign workflows using Salesforce Marketing Cloud

·         Act as a functional bridge between client teams and company's technical teams

·         Support solution design across:

1.     Journey Builder

2.     Email Studio

3.     Automation Studio

4.     Contact Builder

5.     Mobile Studio

·         Drive UAT planning, coordination, defect triaging, and business sign‑off

·         Ensure adherence to company's delivery standards, data privacy, consent management, and compliance requirements

·         Support go‑live activities, post‑production stabilization, and continuous optimization initiatives

Required Qualifications:

·         5+ years of experience as a Business Analyst in CRM, Digital Marketing, or Salesforce programs

·         Strong functional expertise in Salesforce Marketing Cloud

·         Solid understanding of customer segmentation, campaign orchestration, and personalization strategies

·         Experience working in Agile delivery models with distributed teams

·         Strong documentation, communication, and stakeholder management skills

·         Bilingual - English and Japanese

 Preferred Qualifications:

·         Salesforce Marketing Cloud Consultant or Administrator certification

·         Exposure to Salesforce Data Cloud or Sales / Service Cloud

·         Experience working on large‑scale transformation programs