The Role
Designs and implements Salesforce Marketing Cloud and Data Cloud solutions, including personalized multichannel journeys, audience segmentation, data ingestion, identity resolution, profile unification, activation, integrations, analytics, and campaign optimization. The role collaborates with stakeholders to define customer engagement strategies while ensuring platform scalability, governance, privacy, and compliance.
Summary Generated by Built In
Job requirements
- Design and implement Marketing Cloud Advanced solutions using: Email Studio Journey Builder Automation Studio Content Builder Mobile Studio Advertising Studio Interaction Studio / Personalization
- Develop and manage multi-channel customer journeys across Email, SMS, Mobile Push, and Web channels.
- Build dynamic and personalized communications using AMPscript, SSJS, HTML, CSS, and SQL.
- Configure and optimize Marketing Cloud Advanced features including: Unified SMS Conversations Path Experimentation Einstein Engagement Features Advanced Automation Capabilities
- Lead audience segmentation, activation, and customer engagement strategies using Salesforce Data Cloud.
- Implement Data Cloud data ingestion, harmonization, identity resolution, profile unification, and activation.
- Integrate Data Cloud with Marketing Cloud, Sales Cloud, Service Cloud, external systems, and data sources.
- Develop Calculated Insights, Data Actions, and Real-Time Customer Profiles within Data Cloud.
- Collaborate with business stakeholders to define use cases, campaign strategies, and customer experience improvements.
- Optimize campaign performance through analytics, reporting, A/B testing, and customer engagement insights.
- Ensure platform scalability, governance, privacy, and compliance standards are maintained.
- Strong experience with: Email Studio Journey Builder Automation Studio Content Builder Mobile Studio Advertising Studio Contact Builder Audience Builder
- Advanced knowledge of: AMPscript SSJS SQL HTML5/CSS3
- Experience in campaign management, personalization, and customer journey orchestration.
- Experience with Marketing Cloud Advanced Edition capabilities.
- Expertise in: Data Streams Data Mapping Data Model Objects (DMOs) Identity Resolution Data Harmonization Unified Customer Profiles Segmentation Data Actions Calculated Insights Activation Targets
- Experience integrating Data Cloud with Marketing Cloud and Salesforce Core Clouds.
- Understanding of real-time customer engagement and activation frameworks.
- REST/SOAP APIs
- Salesforce Platform Integration
- External Data Source Integrations
- ETL/Data Migration Experience
- Git, CI/CD, DevOps practices
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Administrator
- Salesforce Marketing Cloud Consultant
- Salesforce Marketing Cloud Developer
- Salesforce Data Cloud Consultant
- Salesforce AI Associate (Preferred)
- Agentforce exposure
- Marketing Cloud Intelligence (Datorama)
- Tableau/CRM Analytics
- CDP implementation experience
- B2B/B2C Marketing automation knowledge
- GDPR and marketing compliance experience
Marketing cloud (skill sets - MC Advanced+Data Cloud) Job Summary We are seeking a highly skilled Salesforce Marketing Cloud (MC Advanced) and Data Cloud professional with strong experience in designing, implementing, and optimizing customer engagement solutions. The ideal candidate should possess expertise in Marketing Cloud Engagement, Data Cloud, customer journey orchestration, audience segmentation, personalization, and marketing automation while leveraging unified customer data for business outcomes. Key Responsibilities
Required SkillsSalesforce Marketing Cloud
Salesforce Data Cloud
Integration & Technical Skills
Preferred Certifications
Good to Have
Skills Required
- Strong experience with Salesforce Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio, Advertising Studio, Contact Builder, and Audience Builder
- Advanced knowledge of AMPscript, SSJS, SQL, HTML5, and CSS3
- Experience in campaign management, personalization, and customer journey orchestration
- Experience with Marketing Cloud Advanced Edition capabilities
- Expertise in Salesforce Data Cloud data streams, data mapping, data model objects, identity resolution, data harmonization, unified customer profiles, segmentation, data actions, calculated insights, and activation targets
- Experience integrating Data Cloud with Marketing Cloud and Salesforce Core Clouds
- Understanding of real-time customer engagement and activation frameworks
- Experience with REST and SOAP APIs, Salesforce Platform integration, external data source integrations, ETL, and data migration
- Experience with Git, CI/CD, and DevOps practices
- Salesforce Marketing Cloud Email Specialist certification
- Salesforce Marketing Cloud Administrator certification
- Salesforce Marketing Cloud Consultant certification
- Salesforce Marketing Cloud Developer certification
- Salesforce Data Cloud Consultant certification
- Salesforce AI Associate certification
- Agentforce exposure
- Marketing Cloud Intelligence or Datorama experience
- Tableau or CRM Analytics experience
- CDP implementation experience
- B2B or B2C marketing automation knowledge
- GDPR and marketing compliance experience
Brillio Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Brillio and has not been reviewed or approved by Brillio.
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Healthcare Strength — Healthcare is considered comprehensive, including medical coverage for employees and dependents alongside life, disability, and accidental death protections. Feedback suggests these protections are a core strength of the package.
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Leave & Time Off Breadth — Time-off options include paid leave and parental leave, with flexible or ‘flexible PTO’ approaches cited in some contexts. Feedback suggests this breadth helps support work-life balance when team norms permit usage.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings span counseling, financial-management sessions, fitness programs, and travel insurance, plus region-specific extras like discounted IT hardware and work-from-home essentials. Feedback suggests these add-ons enhance perceived value beyond core insurance.
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The Company
What We Do
Brillio is the leader in global digital business transformation, applying technology with a human touch. We help businesses define internal and external transformation objectives, and translate those objectives into actionable market strategies using proprietary technologies. With 2600+ experts and 13 offices worldwide, Brillio is the ideal partner for enterprises that want to quickly increase their core business productivity, and achieve a competitive edge, with the latest digital solutions.
