WHO IS HUDSON ROUGE?
Hudson Rouge (a VML company) is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices — New York, Detroit, Shanghai, Toronto, and Mexico City — and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept,
VML/Hudson Rouge is looking for a social media native to join the agency’s connections marketing group as
Director, Social Media. This role spans the agency, working directly with clients and internal teams, to
develop and implement compelling social media programs.
The right candidate will be passionate about social media and its importance in the marketing
communications world; have an astute understanding of the social media landscape; possess the
vision to help develop the social media practice; and be an organizational leader who believes in and
promotes collaboration.
Responsibilities
• Manage multiple clients, projects and team members
• Actively develop outstanding social media marketing communications based in results and
client objectives
• Lead the agency’s development of the most innovative marketing communications initiatives in
the social media space
• Lead, develop and build a best-in-class social media team, while managing resources and
being accountable for the performance of the group
• Be a role model and advocate for teamwork and collaboration across the agency and with
partners, ensuring all initiatives are integrated
• Have a deep understanding of social media metrics to create an insights-driven narrative and
optimized strategic work
• Create and foster partnerships with key industry platforms and identity new opportunities with
emerging platforms
• Provide ongoing thought leadership internally across the agency and externally with clients
• Have a deep understanding of how traditional and digital media and advertising can be
enhanced by social amplification
As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the
business.
Required Skills
• Strong experience and integration with research/planning and
analytics/measurement/optimization
• Outstanding verbal and written communication skills
• Demonstrated success with client relationships, team management and business development
• Ability to multitask and prioritize
• Fortitude to stay calm under pressure
Required Experience
• Six to 10-plus years of experience in a digital marketing environment, agency and/or client
experience
• Deep knowledge and experience with social media marketing
• Demonstrated ability to manage, lead and grow employees and teams
• Senior-level client presentation ability
• Exceptional writing skills
• Focused attention to detail
• Player-coach mentality
• Proactive nature
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
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$75,000—$180,000 USD
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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What We Do
We are an integrated, luxury marketing boutique, headquartered in New York with offices in Detroit, Shanghai, Toronto and Mexico City. Founded in 2012, and part of WPP, we specialize in understanding, optimizing and amplifying the unspoken codes that contribute to the staying power of luxury brands and services. At Hudson Rouge, we provide a channel-agnostic, integrated approach and broad service offering, to clients in the ultra-competitive luxury sector.
We are an agency founded with the mission of bringing together the best minds in luxury marketing and brand publishing. From concept to execution, we work on overall brand strategy, media promotion, and creative across digital, traditional, social, experiential, and emerging technology. We aim to cultivate meaning, and, in turn, meaningful work.
We’re constantly looking for what’s next, while grounding ourselves in what’s relevant today.
