First launched in 2019, PADCEV has become a standard of care for the treatment of locally advanced/metastatic urothelial carcinoma (la/mUC). With a strong lifecyle plan and tremendous growth potential, PADCEV is a fast-paced and leading brand within the Pfizer Oncology portfolio.
The PADCEV Marketing team is searching for an in-line marketer to lead the peer-to-peer channel and PADCEV congress/conference related strategy, tactics and programs. The role will partner with the broader marketing team to develop and translate brand objectives into a tactical plan for the Peer-to-peer channel. The ideal candidate will excel in ability to execute, to collaborate across functions and drive peer-to-peer efforts that strengthen the brand.
Reporting to PADCEV Marketing Sr. Director, this role will partner closely with other PADCEV brand team members, Bladder & Renal TLELs, Sales leadership, Congress Operations, Legal/Medical/Regulatory reviewers as well as co-promote counterparts within Astellas Marketing. The scope of this role may evolve in response to brand and business needs.
ROLE RESPONSIBILITIES

• In collaboration with co-promote partner (Astellas Marketing), conceptualize, develop and execute the brand's annual peer to peer strategy and tactical plans
• In partnership with Bladder & Renal TLELs, develop and pull through the peer-to-peer channel strategy for next upcoming launch for the PADCEV brand
• Lead peer to peer initiatives and promotional efforts to educate HCPs about PADCEV's clinical data (examples: product theaters, third party programming)
• Manage the Pfizer PADCEV Speaker Bureau and develop strong branded and unbranded speaker presentations that communicate the breadth of PADCEV's clinical data
• Manage a robust national and regional congress plan, partnering closely with Congress Ops, TLELs, Sales, GU franchise and Co-promote partners
• Continuously measure overall performance and KPIs of marketing initiatives, streamline content testing, and actively identify gaps or optimizations for new content
• Identify strategic customer insights and translate into actionable strategies
• Manage projects through both joint alliance RC (EV-PREP) and Pfizer-only RC to ensure compliance and impact
• Oversee and manage agency partners and vendors to complete projects within approved budget and time frames

BASIC QUALIFICATIONS

• Bachelor's Required
• Minimum of 7 years of relevant work experience; Advanced degree may be substituted for some experience
• Strong project management skills with ability to flex and prioritize based on business needs
• Strong business acumen and strategic skills required to analyze data and develop tactics based on insights
• Experience with the management of external agencies as well as project budgets and timelines
• Excellent oral, written and presentation skills

PREFERRED QUALIFICATIONS

• Oncology experience preferred
• Prior biopharma experience preferred
• Strong leadership and ability to influence without authority across functional stakeholders to set direction, align work efforts, and ensure outstanding execution
• Ability to establish and strengthen relationships with key internal and external stakeholders.

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
REQUIREMENTS

• 15-20% travel required
• Expected to attend certain congresses and peer to peer programming events, per business needs

Work Location Assignment: South San Francisco, CA, NY Headquarters, Lake Forest, IL, La Jolla, CA and Bothell, WA
Last Date to Apply for Job: May 1, 2024
The annual base salary for this position ranges from $117,300.00 to $195,500.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Marketing and Market Research