About the company
Our client is a software company.
The role
Raydar is recruiting for this role on behalf of our client. Lead full-funnel marketing as a hands-on player-coach, combining team integration, rigorous experimentation, and accountable budget decisions. This is a confidential search; additional company details require an NDA.
What you'll do
- Own acquisition, SEO, lifecycle marketing, content, partnerships, and conversion programs.
- Integrate marketing functions and rebuild workflows around effective tools.
- Create and measure referral, reactivation, and cross-sell growth loops.
- Build attribution and customer-acquisition reporting that supports business decisions.
- Run disciplined experiments across campaigns, landing pages, and lifecycle experiences.
- Manage budgets, customer segmentation, and channel investment decisions.
Requirements
What we're looking for
- 3 to 10 years of relevant growth marketing experience.
- Full-funnel demand generation experience for web-based, self-service platforms.
- Ownership of marketing analytics and budgets, including customer acquisition and marginal acquisition costs.
- Knowledge of holdout tests, causal analysis, and statistical significance.
- Experience building measurable growth loops and executing work directly.
- U.S. residence and willingness to follow a confidential search process; no specific degree is required.
Bonus points
- Experience serving schools, education buyers, or nonprofit organizations.
- Small-team leadership or marketing consolidation experience.
- Experience applying AI tools to marketing workflows.
Benefits
Compensation and benefits
- Base salary: USD 175,000 to 205,000 per year.
Location and work model
- Remote within the United States, with occasional in-person meetings near Dallas or Philadelphia.
- Visa sponsorship and transfers are not supported.
Skills Required
- 3 to 10 years of relevant growth marketing experience
- Full-funnel demand generation experience for web-based, self-service platforms
- Ownership of marketing analytics and budgets, including customer acquisition and marginal acquisition costs
- Knowledge of holdout tests, causal analysis, and statistical significance
- Experience building measurable growth loops and executing work directly
- U.S. residence
- Willingness to follow a confidential search process
- Experience serving schools, education buyers, or nonprofit organizations
- Small-team leadership or marketing consolidation experience
- Experience applying AI tools to marketing workflows
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What We Do
Raydar is a talent acquisition and business consulting firm that connects world-class and emerging talent with growing organizations. It supports companies through team development, strategic hiring, and customized growth solutions, helping clients recruit roles such as engineers, product managers, executives, legal counsel, and quantitative traders. Raydar focuses on understanding each organization’s needs, culture, and long-term goals to build high-impact teams.
