We are seeking a highly motivated, experienced, and connected Community Liaison to lead referral generation efforts and drive business growth for our home care agency. This is a results-oriented position that demands an individual who understands the industry landscape, has strong existing relationships, and can produce measurable outcomes.
This is not an entry-level position. You will be expected to operate independently, take full ownership of your territory, and be accountable for referral metrics that directly impact the company’s profitability.
Key Responsibilities:
- Develop and execute a referral growth strategy targeting hospitals, skilled nursing facilities, assisted living, hospice, physician offices, case managers, and other community partners.
- Leverage existing relationships to generate qualified referrals for home care services (personal care, companionship, etc.).
- Maintain a weekly presence (10–15 hours minimum) at assigned referral partners and to strengthen engagement and drive referral flow.
- Meet or exceed monthly and quarterly referral targets as defined by leadership.
- Track and report on referral activity, relationship status, and pipeline using CRM or tracking tools.
- Provide feedback on market trends and competitor activity to inform strategic decisions.
- Represent the company professionally at community events, health fairs, and networking meetings.
- Collaborate with intake and care coordination teams to ensure timely onboarding of referred clients.
- Flexibility to help in our capacities as needed
Key Performance Indicators (KPIs):
- # of Qualified Referrals per Week/Month
- Conversion Rate of referrals to active clients
- Revenue Generated from referral sources
- # of Weekly In-Person Visits/Hours Logged at assigned facilities
- # of New Referral Relationships Established per Quarter
- Client satisfaction and feedback from referred cases
Qualifications:
- 3+ years of experience in community outreach, marketing, or liaison role in home care, hospice, or healthcare-related field
- Proven track record of meeting or exceeding referral quotas
- Strong network of referral sources in Wayne, Oakland, Macomb, Washtenaw counties
- Excellent communication, networking, and presentation skills
- Self-motivated, proactive, and results-focused
- Ability to work independently and manage your schedule effectively
- Valid driver’s license and reliable transportation required
Compensation:
- Competitive base salary
- Performance-based bonuses tied to referral volume and revenue generation
- Mileage reimbursement and expense coverage for community visits
Benefits:
- Opportunities for advancement
- Medical, dental, and vision insurance
- Employee recognition events
- Paid time off
Skills Required
- 3+ years of experience in community outreach, marketing, or liaison roles within home care, hospice, or a healthcare-related field
- Proven track record of meeting or exceeding referral quotas
- Strong network of referral sources in Wayne, Oakland, Macomb, or Washtenaw counties
- Excellent communication, networking, and presentation skills
- Self-motivated, proactive, and results-focused
- Ability to work independently and manage schedules effectively
- Valid driver's license and reliable transportation
What We Do
Homestead Home Health Care Services is a Michigan-based full-service private-duty agency serving seniors and other individuals who need assistance at home. It provides personal and supportive home care ranging from companionship, transportation, and errands to round-the-clock care, care management, medication administration, diabetic management, wound care, specialized transfers, hospice support, restorative programs, memory-care services, counseling, and home maintenance for clients throughout Michigan.
