What you will do at VeSync:
- Develop the overarching community strategy for Cosori and Levoit across Reddit, TikTok, Instagram, Facebook Groups, YouTube, and emerging channels.
- Build scalable community programs (advocacy, ambassador, UGC contributor pipelines, feedback forums, beta testing groups, etc.).
- Identify gaps and opportunities in community presence and create roadmaps to expand reach and participation.
- Establish community policies, engagement guidelines, escalation flows, and consistent voice/tone frameworks.
- Partner with the Community Specialist to ensure daily operations align with the overarching strategy.
- Evaluate emerging cultural, category, and platform-specific trends surfaced through social listening to determine relevance and strategic application for the brands.
- Prioritize which trends, consumer behaviors, or community tensions should influence content planning, community programs, and brand positioning.
- Initiate and lead Cosori and Levoit’s presence on Reddit, both through organic community participation and developing brand-owned spaces (if applicable).
- Build and maintain relationships with Reddit mods, top contributors, and key subreddits related to cooking, appliances, home, wellness, and lifestyle.
- Identify strategic moments for AMAs, product seeding, education threads, and organic advocacy.
- Develop a Reddit content cadence and oversee the creation of Reddit-native content with the Social team.
- Build UGC sourcing and management systems, including creator identification, outreach frameworks, usage permissions, and submission pipelines.
- Partner with Social and Creative teams to turn UGC, community conversations, and insights into platform-ready content.
- Establish content formats that anchor the brand’s community presence (spotlights, testimonials, tutorial threads, challenges, etc.).
- Define KPIs for community programs, Reddit performance, UGC conversion, and engagement quality.
- Evaluate community health through sentiment shifts, repeat engagement, and contributor growth.
- Translate community discussions, feedback, and behaviors into actionable insights for Product, Content, Social, and Customer Support teams.
- Build reporting systems that track sentiment, advocacy drivers, user needs, and content opportunities.
- Collaborate with cross-functional teams to implement insight-driven improvements and strategies.
What you bring to the role:
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
- 5–8 years of experience in community management, social media, audience development, or digital community strategy.
- Strong experience managing or building activity on Reddit.
- Proven track record developing UGC or community‑driven programs for consumer brands.
- Strong understanding of social listening, content pipelines, and digital community behaviors.
- Excellent communication, relationship-building, and cross-functional collaboration skills.
Location:
- This is an on-site, office-based role in Tustin, CA.
Salary:
- Starting at $90K Annually
Perks and Benefits:
- 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen
Skills Required
- Bachelor's degree in Marketing, Communications, Digital Media, or related field.
- 5-8 years of experience in community management, social media, audience development, or digital community strategy.
- Strong experience managing or building activity on Reddit.
- Proven track record developing UGC or community-driven programs for consumer brands.
- Strong understanding of social listening, content pipelines, and digital community behaviors.
- Excellent communication, relationship-building, and cross-functional collaboration skills.
- Ability to work on-site in Tustin, CA.
What We Do
Founded in 2011, Etekcity was established with the goal of enriching the lives of customers across the globe by providing thoughtfully engineered consumer products designed with convenience, simplicity, practicality and value in mind. Today, Etekcity is now an international brand owner, serving a diverse e-commerce customer base in home improvement, consumer electronics, and outdoor equipment. By offering innovative, feature-rich products infused with the latest cutting edge technology and user-friendly designs, we have made tremendous strides in the e-commerce marketplace since our inception. Innovative thinking, thoughtful practicality and technological sophistication have been paramount to our continued success as a leading e-commerce brand in an extensive range of product categories. Our team is composed of bright, ambitious and creative-minded individuals with an unwavering passion for enriching the lives of those around us in new and exciting ways. While we’re an incredibly industrious bunch, we inspire our team members to be as happy and productive as possible by offering ample opportunities for growth, flexible work schedules and a casual, start-up like work environment where work and fun are not mutually exclusive. With multiple international branches and plans to expand our product outreach to physical storefront retail centers, we’re committed to becoming the world’s premier retailer of home goods and outdoor equipment. Building on better living isn’t just our slogan—it’s our promise to our valued team members too. #BuildingonBetterLiving.
