Red Games Co. is looking for a strategic, creative, and hands on Community Manager to build and engage player communities while supporting the successful launch of a new game!
This role will help shape the player facing strategy for a new title, with a particular focus on launching and managing games on Steam. The ideal candidate has firsthand experience preparing a Steam store page, coordinating its content and visual assets, developing a pre-launch community, and supporting a game through announcement, launch, and post-launch engagement.
This is more than a social media role. We are looking for someone who understands how community, content, platform presence, and product strategy work together to generate awareness, wishlists, engagement, and long-term player loyalty.
Key Responsibilities- Own the community and content strategy for game announcements, Steam launches, major updates, and other product milestones.
- Create, launch, and maintain high-quality Steam store pages, including written content, screenshots, trailers, capsules, key art, feature descriptions, and announcements.
- Coordinate with internal and external artists to develop Steam page assets that meet platform requirements and effectively communicate the game’s identity.
- Understand and support Steam specific opportunities such as wishlists, Steam Next Fest, demos, community hubs, curator outreach, reviews, and events.
- Monitor launch performance and use player feedback and platform data to recommend improvements to messaging, positioning, content, and the product experience.
- Develop and execute community strategies that build awareness, excitement, trust, and long-term engagement.
- Establish and manage communities across Steam, Discord, Reddit, social platforms, and other relevant channels.
- Identify emerging player concerns, sentiment shifts, and opportunities, and communicate actionable insights to internal teams.
- Write and publish developer blogs, Steam announcements, product updates, FAQs, social posts, and community spotlights.
- Partner with development teams to communicate known issues, fixes, roadmap changes, and updates transparently.
- Define and track community and launch KPIs, including Steam wishlists, follower growth, engagement, sentiment, content performance, Discord participation, and review trends.
- Prepare concise reports with recommendations for improving community health, launch readiness, and player engagement.
- 4+ years of experience in community management, product marketing, communications, or a related role within the gaming industry.
- Direct experience supporting at least one game launch on Steam.
- Demonstrated experience creating, launching, or managing a Steam store page and its associated content and visual assets.
- Strong understanding of the Steam ecosystem, including wishlists, demos, festivals, community hubs, reviews, announcements, and post-launch updates.
- Experience developing community and content strategies across multiple stages of a game’s lifecycle.
- Excellent writing and editing skills, with experience producing developer blogs, announcements, patch notes, social content, and player-facing updates.
- Experience briefing, sourcing, or coordinating art and video assets for Steam pages, social platforms, and community campaigns.
- Working knowledge of Discord, Reddit, Steam Community, and major social platforms.
- Able to analyze community sentiment and performance data and turn findings into clear recommendations.
- Calm, thoughtful, and professional when responding to criticism, conflict, launch issues, or unexpected changes.
- Experience with Steamworks and Steam page asset requirements.
- Basic visual-content skills using tools such as Photoshop, Canva, Premiere, After Effects, or similar programs.
- Familiarity with community and social analytics tools.
- A strong understanding of how community activity supports product positioning, wishlist growth, conversion, retention, and long-term game health.
Skills Required
- 4+ years of experience in community management, product marketing, communications, or a related role within the gaming industry.
- Direct experience supporting at least one game launch on Steam.
- Demonstrated experience creating, launching, or managing a Steam store page and its associated content and visual assets.
- Strong understanding of the Steam ecosystem, including wishlists, demos, festivals, community hubs, reviews, announcements, and post-launch updates.
- Experience developing community and content strategies across multiple stages of a game's lifecycle.
- Excellent writing and editing skills, with experience producing developer blogs, announcements, patch notes, social content, and player-facing updates.
- Experience briefing, sourcing, or coordinating art and video assets for Steam pages, social platforms, and community campaigns.
- Working knowledge of Discord, Reddit, Steam Community, and major social platforms.
- Able to analyze community sentiment and performance data and turn findings into clear recommendations.
- Calm, thoughtful, and professional when responding to criticism, conflict, launch issues, or unexpected changes.
- Experience with Steamworks and Steam page asset requirements.
- Basic visual-content skills using tools such as Photoshop, Canva, Premiere, After Effects, or similar programs.
- Familiarity with community and social analytics tools.
- Understanding of how community activity supports product positioning, wishlist growth, conversion, retention, and long-term game health.
What We Do
RED GAMES Co. is a mobile and VR gaming studio focused on creating games and experiences for family-friendly audiences. Today, RED GAMES Co. partners with the world’s leading toy and entertainment companies to bring new gaming products to market, in addition to developing its own original IP. RED GAMES Co. partners include Apple, Hasbro, LEGO, Crayola and Discovery (OWN).







