Description
Community Liaison
VNA Hospice NWI
Location: Valparaiso, IN 46383
Job Type: Full-Time
FLSA Status: Exempt
VNA Hospice NWI is dedicated to providing compassionate, high-quality end-of-life care and support to patients and their families. Guided by our mission and core values, we strive to improve quality of life by offering expert hospice services and community resources throughout the region.
Position SummaryThe Community Liaison serves as a key ambassador and patient advocate for VNA Hospice NWI. This position is responsible for developing and maintaining professional relationships with referral sources, educating healthcare partners about hospice services, and supporting organizational growth through increased referrals and admissions. The Community Liaison acts as the primary connection between VNA Hospice NWI and healthcare providers, hospitals, extended care facilities, physician practices, and community organizations.
Key ResponsibilitiesReferral Relations- Cultivate, develop, and strengthen relationships with hospitals, extended care facilities (ECFs), physician offices, medical practices, and community agencies.
- Expand referrals, admissions, and lengths of stay through strategic relationship-building with physicians, office staff, social workers, discharge planners, case managers, healthcare facilities, and community organizations.
- Manage assigned territories/accounts to achieve census and growth objectives.
- Communicate program outcomes, service effectiveness, and organizational updates to referral partners.
- Stay informed on industry trends, market developments, and regulatory changes affecting hospice care.
- Serve as a knowledgeable resource regarding VNA Hospice NWI's mission, values, services, resources, and eligibility requirements.
- Understand and communicate the organization’s strategic goals, marketing initiatives, and competitive advantages.
- Collaborate with the Marketing Manager and communications team to coordinate and deliver educational presentations, in-services, community events, and promotional activities.
- Submit monthly activity and performance reports to management.
- Utilize Referral Connect CRM to maintain accurate records and timely reporting.
- Ensure referral source databases and contact information remain current and accurate.
- Support the agency’s commitment to preventing fraud and abuse.
- Maintain knowledge of hospice philosophy, state regulations, and federal compliance requirements.
- Protect the confidentiality of patients, families, and team members.
- Participate in ongoing professional development and educational opportunities.
- Demonstrate flexibility, adaptability, and a positive approach to organizational change.
- Perform additional duties as assigned.
- Meaningful work that positively impacts patients and families.
- Opportunity to build strong relationships within the healthcare community.
- Collaborative and mission-driven culture.
- Professional growth and development opportunities.
- Competitive compensation and benefits package.
If you are passionate about healthcare, relationship-building, and serving as an advocate for patients and families, we encourage you to apply and become part of the VNA Hospice NWI team.
VNA Hospice NWI is an Equal Opportunity Employer.
Requirements
Qualifications
Required- Minimum of 2 years of sales experience, preferably in healthcare, hospice, home health, or a related field.
- Excellent written, verbal, presentation, and relationship-building skills.
- Valid driver's license and reliable transportation.
- Ability to travel throughout the assigned service area.
- Bachelor’s degree in business, Healthcare Administration, Marketing, Social Work, Nursing, or a related field.
- Healthcare experience in nursing, social work, hospice, home health, or a related healthcare setting.
- Experience working with physicians, hospitals, discharge planners, case managers, or long-term care facilities.
- Strong interpersonal and networking abilities.
- Ability to build trust and maintain long-term professional partnerships.
- Proven ability to meet growth and referral goals.
- Strong organizational and time-management skills.
- CRM and database management experience preferred.
- Knowledge of hospice services and the healthcare continuum of care.
Skills Required
- Minimum of 2 years of sales experience, preferably in healthcare, hospice, home health, or a related field.
- Excellent written, verbal, presentation, and relationship-building skills.
- Valid driver’s license and reliable transportation.
- Ability to travel throughout the assigned service area.
- Strong interpersonal and networking abilities and ability to build trust and maintain long-term professional partnerships.
- Proven ability to meet growth and referral goals; strong organizational and time-management skills.
- Referral Connect CRM and CRM/database management experience.
- Bachelor’s degree in business, Healthcare Administration, Marketing, Social Work, Nursing, or a related field.
- Healthcare experience in nursing, social work, hospice, home health, or a related healthcare setting.
- Experience working with physicians, hospitals, discharge planners, case managers, or long-term care facilities.
- Knowledge of hospice services and the healthcare continuum of care.
What We Do
Visiting Nurse Association (VNA) organizations provide home-based clinical care, hospice, rehabilitation, and community health services to patients of all ages. VNAs deliver skilled nursing, therapy, and supportive services in patients’ homes and community settings, focusing on independence, chronic disease management, and access to care for underserved populations.
