Communications Strategist - AFMRD

The American Academy of Family Physicians and its chapters proudly represent more than 124,500 family physician, resident, and medical student members. Family physicians play a critical role in improving the health of patients, families, and communities across the United States. 
The AAFP is committed to helping family physicians improve the health of Americans by advancing the specialty of family medicine, saving members time, and maximizing the value of membership. Our focus every day is to help family physicians spend more time doing what they do best: providing quality and cost-effective patient care. The AAFP delivers value to its members through each of its strategic priorities.

When you join the American Academy of Family Physicians (AAFP), you are at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt, and you are part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP.

The Association of Family Medicine Residency Directors (AFMRD) exists to inspire and empower family medicine residency leaders to continually pursue excellence in family medicine residency training. The AFMRD envisions a vibrant community of family medicine residency leaders engaged in excellence, collaboration, innovation, and advocacy to meet the needs of current and future family physicians and the health care needs of the public.

SUMMARY OF RESPONSIBILITIES:

The AFMRD Communications Strategist develops, implements, and evaluates integrated communication strategies that advance AFMRD's mission, strategic priorities, member engagement goals, and educational initiatives. This position serves as the organization's primary communications professional and is responsible for planning, creating, distributing, and measuring communications across multiple channels, including email, website, newsletters, social media, text messaging, webinars, and member engagement platforms.

This role will coordinate communication activities throughout the family medicine residency and graduate medical education (GME) cycle, promoting member value, leadership development programs, educational offerings, governance activities, and organizational impact. The role supports data-driven decision making through communication analytics and Board-level reporting.

Primary duties and responsibilities will include

• Develop and implement annual communications strategy and communications calendar aligned with AFMRD strategic priorities; monitor, analyze, and report communication performance metrics and engagement data; prepare Board reports and dashboards.
• Create, edit, and distribute content across email, newsletters, social media, SMS, and other channels; manage social media strategy and content development for LinkedIn and Instagram.
• Manage member engagement, recruitment, onboarding, retention, and renewal communication campaigns.
• Support promotion of AFMRD programs, leadership development initiatives, webinars, events, and educational resources; coordinate surveys, member listening activities, and communication-related projects with staff, volunteers, and partners.
• Participate in bookkeeping and internal control processes for AFMRD projects, and other duties as assigned.

Other duties as assigned.

REQUIRED QUALIFICATIONS:

• 4+ years’ experience developing and implementing strategic communications plans
• 4+ years’ exceptional written, verbal, and editorial communication skills
• 4+ years’ experience managing multi-channel communications campaigns
• 4+ years’ experience measuring campaign effectiveness using communication analytics
• Strong project management and organizational skills
• Experience working independently while managing multiple deadlines

PREFERRED QUALIFICATIONS:

• Experience with membership organizations, associations, nonprofits, healthcare organizations, academic medicine, or higher education
• Experience supporting volunteer leaders, committees, and Boards of Directors
• Experience developing Board-level reports and executive communications
• Experience supporting educational programming, webinars, conferences, or professional development programs
• Knowledge of Graduate Medical Education (GME)

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At the AAFP we are committed to diversity and creating an inclusive environment for all employees.

We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status.

EEO Employer/Vets/Disabled

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We thank all respondents for their interest in AAFP.

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