Communications Officer (French Services) (Telework/Hybrid)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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Radio-Canada’s Community Experiences and Partnerships team in Sherbrooke is looking for an energetic Communications Officer. This is a permanent role.

Your Role

Reporting to the Manager, Community Experiences, you will be responsible for developing, co-ordinating and executing brand activations and events. Your goal is to elevate the Radio-Canada brand, maximize its reach and strengthen its community presence while deepening the connection between Canadians and their public broadcaster.

Key Tasks:

• Develop, plan and deliver original brand activations and experiential events across the Estrie region.
• Help negotiate, draft, monitor and implement partnership agreements.
• Implement and co-ordinate internal/external communications strategies to ensure maximum visibility for all initiatives.
• Draft clear strategic marketing briefs for stakeholders and work collaboratively with various communications teams (integrated strategy, creative studio, etc.).
• Assist in designing brand activations aligned with marketing goals as well as developing and rolling out both small-scale initiatives and major events.
• Help plan event calendars and production schedules, co-ordinate all steps involved, scout locations and manage budgets.
• Oversee contests tied to partnerships, including drafting web and social copy, writing contest rules, obtaining legal approvals, sourcing and negotiating prizes, managing promotional visibility, and following up with winners and suppliers.
• Assist the media relations team in drafting and distributing news releases.
• Work with programming and technical teams to plan and execute remote broadcasts linked to community activities and partnerships.
• Co-ordinate brand ambassadors during partnership and community experience activities, providing them training, guidance and ongoing support.
• Collaborate on performance evaluations for implemented activities and campaigns, conduct post-mortems and optimize results.
• Manage and respond to inquiries sent to the partnerships email account.
• Support event and cultural engagement operations as needed.

This is a hybrid role blending in-office and remote work. Work arrangements will be discussed with hiring managers per departmental guidelines.

What You Bring:

Qualifications:

• Bachelor’s degree or equivalent in communications, advertising, marketing or a related field.
• Three (3) years’ experience in a similar role.

Skills:

• Knowledge of CBC/Radio-Canada, its mandate and its programming.
• Demonstrated negotiation, planning and organizational skills.
• A genuine passion for event management, with the flexibility to adapt to the unique schedule and demands of event work.
• Leadership, self-direction, sound judgment and initiative.
• Ability to thrive under pressure and manage multiple projects concurrently.
• High level of creativity in designing promotional events and brand activations.
• Creative, solutions-oriented team player with the ability to meet tight deadlines.
• Proficiency with project management tools (e.g., Google Sheets, Google Calendar, Jira, Canva) and any other relevant software.
• Exceptional writing and editing skills.
• Good knowledge of the creative community in the Estrie region.
• Experience with and strong grasp of marketing principles and brand-building strategies.
• Flexibility to work irregular hours or extended shifts as required by the event schedule.
• Valid Class 5 driver’s licence.

If your application is successful, you will undergo:

• Practical test.
• Interview.

Candidates may be subject to skills and knowledge testing.
 

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:  

• A mandatory Criminal record check. 

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

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