Communications & Marketing Writer

We’re seeking a talented Dental Communications & Marketing Writer to support an established, community-focused private dental practice. In this role, you’ll help the practice craft clear, engaging, and strategic communications for both their internal team and patient audience — spanning email campaigns, service announcements, promotions, and community outreach. We are looking for someone with thorough experience in the dental industry. 

Scope and Duration
10 hours/week (45 hours per month)
Initial 6 month contract 

Develop Internal Communications
Write clear, concise announcements for staff (new hires, service updates, internal initiatives).

Craft Patient-Facing Email Campaigns & Newsletters

• Announce new services (ex: periodontist joining the practice).
• Create targeted promotional emails (ex: senior discounts, seasonal promotions).
  Help plan and implement a communication calendar (ex: “Pro Health Awareness Month”).

Support Community Outreach & Brand Voice

• Develop messaging aligned with the practice’s vision of holistic health.
• Collaborate with leadership on ideas to expand reach to younger patient demographics.

Optional Add-Ons (if experienced):

• Advise on tone/approach for social media responses.
• Write SEO-friendly patient education content (local SEO blogs, guides).
• Suggest content strategy improvements based on best practices in healthcare marketing.

• 3+ years of marketing/communications writing experience with a strong understanding and experience in the dental industry.
• Having worked for a dental organization DSO would be awesome!
• Proven ability to write clearly for non-expert audiences.
• Experience with email marketing best practices (basic list segmentation, CRM familiarity).
• A collaborative mindset — able to work closely with small business owners and help shape priorities.
• Comfortable offering strategic input on communication cadence, tone, and opportunities.
• Bonus: Familiarity with dental/medical marketing, SEO fundamentals, social media content, or CRM tools.

This is a small but growing dental practice with a forward-thinking leadership team — one partner brings extensive corporate business development experience (ex-IBM executive). The practice is expanding services (adding a periodontist) and is ready to strengthen patient engagement and brand positioning.

They have a CRM platform with patient lists but currently lack the internal bandwidth to develop polished messaging — that’s where you come in.