Communication Officer

JOB DESCRIPTION – COMMUNICATION OFFICER

Position Title - Communication Officer

Location - New Delhi (HQ)

Employment Type - Full-time (Contractual)

About India Child Protection (ICP)

India Child Protection (ICP), established in 2005, is a leading civil society organization working to prevent child sexual exploitation, trafficking, child marriage, and all forms of violence against children. Through research, technology, capacity building, and strategic partnerships, ICP strengthens child protection systems across India.

Working across 416 districts in 29 States and Union Territories, ICP collaborates with government agencies, law enforcement, the judiciary, and civil society organizations to create a safer future for every child.

Job Role:- The Communication Officer is responsible for planning and implementing communication strategies that enhance the visibility, credibility, and impact of India Child Protection's programmes and campaigns. The role involves content development, digital communications, media engagement, branding, documentation, and storytelling to effectively communicate the organization's mission, achievements, and advocacy initiatives to diverse stakeholders.

Key Responsibility Areas:-

Communication Strategy & Planning

• Develop and implement communication plans aligned with organizational priorities.
  
• Support communication campaigns for programmes, advocacy, fundraising, and events.
  
• Ensure consistency in organizational branding and messaging across all communication channels.
  
• Contribute to annual communication and outreach strategies.
  

Content Development

• Create engaging content for websites, newsletters, reports, brochures, IEC materials, blogs, and social media.
  
• Develop success stories, case studies, impact stories, speeches, and press materials.
  
• Edit, proofread, and ensure high-quality written communication.
  
• Coordinate production of communication materials in collaboration with programme teams.
  

Digital Communications

• Manage the organization's website and digital communication platforms.
  
• Create and schedule content for social media channels.
  
• Monitor digital engagement and recommend improvements.
  
• Support email campaigns and digital outreach initiatives.
  

Media Relations

• Build and maintain relationships with media professionals and communication partners.
  
• Draft press releases, media advisories, and briefing notes.
  
• Coordinate media coverage for events, campaigns, and organizational initiatives.
  
• Respond to media queries in coordination with senior management.
  

Documentation & Knowledge Management

• Document programme activities, events, and field visits.
  
• Develop case studies, photo stories, and multimedia content.
  
• Maintain communication archives and digital asset libraries.
  
• Support publication of annual reports and organizational publications.
  

Branding & Advocacy

• Ensure adherence to organizational branding guidelines.
  
• Support advocacy campaigns through effective communication materials.
  
• Coordinate production of promotional and awareness materials.
  
• Strengthen the organization's public profile and visibility.
  

Monitoring & Reporting

• Track communication performance using digital analytics and engagement metrics.
  
• Prepare communication reports and dashboards.
  
• Monitor media coverage and communication outcomes.
  
• Recommend improvements based on performance data.
  

Key Performance Indicators (KPIs)

• Timely development and implementation of communication plans and campaigns.
  
• Quality, accuracy, and consistency of communication materials and content.
  
• Growth in website traffic, social media reach, engagement, and audience interaction.
  
• Timely production of newsletters, reports, publications, and IEC materials.
  
• Effective documentation of programme activities, success stories, and case studies.
  
• Increased media coverage and positive organizational visibility.
  
• Timely publication of content across digital and print platforms.
  
• Adherence to organizational branding and communication guidelines.
  
• Quality of donor communication and programme visibility materials.
  
• Effective coordination with programme teams and external stakeholders.
  
• Timely preparation of communication reports and performance analytics.
  
• Successful support for advocacy campaigns, events, and public engagement initiatives.
  
• Efficient management of digital communication platforms and communication assets.
  
• Continuous improvement in communication strategies based on performance data.
  
• Demonstration of professionalism, creativity, accountability, and alignment with the mission and values of India Child Protection.
  

Educational Qualification

• Master's Degree in Mass Communication, Journalism, Public Relations, Communications, Media Studies, Social Work, English, or a related discipline.
  
• Bachelor's degree in a relevant field with significant experience may also be considered.
  
• Professional certification in Digital Marketing, Social Media Management, Graphic Design, or Content Marketing will be an added advantage.
  

Experience

• Minimum 2–4 years of relevant experience in communications, media, public relations, content development, or digital communications.
  
• Experience working in NGOs, development organizations, or social impact initiatives is preferred.
  
• Experience managing communication campaigns and social media platforms is desirable.
  

Technical Skills

• Excellent writing, editing, and proofreading skills.
  
• Strong storytelling and content development abilities.
  
• Proficiency in social media management and digital communication tools.
  
• Experience with website content management systems (CMS).
  
• Knowledge of graphic design tools such as Canva and Adobe Creative Suite is desirable.
  
• Photography and basic videography skills are an advantage.
  
• Strong report writing and documentation skills.
  
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
  
• Knowledge of digital analytics and communication performance measurement.
  
• Understanding of branding, media relations, and public engagement.
  

Core Competencies

Communication Excellence

• Produces clear, engaging, and impactful communication materials.
  
• Adapts messaging for diverse audiences and platforms.
  

Content Development

• Develops compelling stories and high-quality written content.
  
• Maintains consistency in tone, style, and branding.
  

Digital Communications

• Effectively manages social media and digital communication channels.
  
• Utilizes digital tools to increase audience engagement.
  

Media & Public Relations

• Builds and maintains productive relationships with media and stakeholders.
  
• Represents the organization professionally.
  

Creativity & Innovation

• Generates innovative communication ideas and campaigns.
  
• Uses creative approaches to increase organizational visibility.
  

Planning & Organization

• Manages multiple communication assignments and deadlines effectively.
  
• Coordinates communication activities across departments.
  

Collaboration

• Works closely with programme teams, leadership, partners, and external agencies.
  
• Supports cross-functional communication initiatives.
  

Analytical Thinking

• Monitors communication performance and uses data to improve strategies.
  
• Evaluates campaign effectiveness and audience engagement.
  

Behavioural Competencies

• Integrity and professionalism
  
• Creativity and innovation
  
• Accountability
  
• Attention to detail
  
• Collaboration and teamwork
  
• Adaptability and flexibility
  
• Initiative and proactive approach
  
• Time management
  
• Problem-solving
  
• Interpersonal effectiveness
  
• Cultural sensitivity
  
• Commitment to continuous learning
  

Desirable Attributes

• Strong commitment to child rights and safeguarding.
  
• Passion for social impact and advocacy.
  
• High level of creativity and attention to detail.
  
• Excellent interpersonal and networking skills.
  
• Ability to work under pressure and manage multiple deadlines.
  
• Strong visual and storytelling skills.
  
• Alignment with the mission, vision, and values of India Child Protection.