About this role
The Commercial Field Excellence (CFE) Manager plays a key role in driving sales excellence by designing, implementing, and continuously improving commercial strategies, tools, and processes that support business objectives.
This position partners closely with Sales and cross-functional teams to optimize field force productivity through data-driven insights, performance tracking, and incentive governance.
The role also ensures launch readiness, customer engagement planning, and CRM data integrity across key platforms such as Salesforce and Veeva CRM.
What You’ll do
Lead Sales Force Effectiveness (SFE) activities including target setting, performance monitoring, and incentive calculation, ensuring accuracy and alignment with business priorities.
Oversee incentive governance, liquidation, and committee coordination, while supporting Finance with monthly accruals.
Design and maintain call plans, optimizing visit distribution and monitoring adherence and KPIs.
Ensure CRM data quality and governance, promoting data harmonization and standardized practices across markets.
Deliver CRM/Veeva training, fostering field capability and effective use of digital tools.
Support segmentation and customer engagement plans (CEPs) to enhance targeting and commercial impact.
Drive data-driven decision making through advanced analytics, generating actionable insights to guide the omnichannel strategy.
Partner cross-functionally on launch readiness, ensuring systems, materials, and field teams are fully prepared.
Lead specific omnichannel and excellence projects, contributing to continuous improvement initiatives across the commercial organization.
Who you are
You are an analytical, detail-oriented, and collaborative professional with strong business acumen and a passion for excellence in commercial operations.
You thrive in dynamic, matrixed environments and combine a strategic mindset with a hands-on approach.
You enjoy working with data, transforming insights into action, and supporting teams through process optimization and digital enablement.
Required skills
Bachelor’s degree in Business, Statistics, Mathematics, Engineering, or related field (MBA preferred).
5+ years of experience in Sales/Commercial Field Effectiveness (SFE/CFE/FFE) within the biotechnology or pharmaceutical industry.
Proven experience managing incentive plans, CRM data governance, segmentation, and call plans at affiliate or regional level.
Strong proficiency in Excel and CRM platforms (Veeva CRM, Salesforce); experience with Power BI highly valued.
Strong analytical, numerical, and problem-solving skills with a high attention to detail.
Excellent communication skills in English and Spanish (Portuguese is a plus).
Demonstrated ability to work effectively in cross-functional, international, and fast-paced environments.
Resilient, organized, and able to handle multiple priorities with a solution-driven mindset.
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
Top Skills
What We Do
Through cutting-edge science and medicine, Biogen discovers, develops and delivers innovative therapies worldwide for people living with serious neurological and neurodegenerative diseases.
Founded in 1978, Biogen is a pioneer in biotechnology and today the Company has the leading portfolio of medicines to treat multiple sclerosis, has introduced the first and only approved treatment for spinal muscular atrophy, and is at the forefront of neurology research for conditions including Alzheimer’s disease, Parkinson’s disease and amyotrophic lateral sclerosis. Biogen also manufactures and commercializes biosimilars of advanced biologics.
With approximately 7000 people worldwide, we are truly a global organization, headquartered in Cambridge, Massachusetts, which is also home to our research operations. Our international headquarters are based in Zug, Switzerland and we have world-class manufacturing facilities in North Carolina and Denmark. We offer therapies globally through direct affiliate presence in 30 countries and a network of distribution partners in over 50 additional countries.
For more information, please visit www.biogen.com. Follow us on social media – Twitter, LinkedIn, Facebook, YouTube.
