Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world.
About Besco:
Besco is an established Belgian healthcare technology company specialising in innovative software solutions that support hospitals, healthcare providers and insurance organisations. With a strong presence in the Belgian healthcare market, Besco develops mission-critical solutions covering medical billing, reimbursement data, regulatory compliance and surgical instrument traceability. Its products help healthcare organisations improve operational efficiency, maintain accuracy and compliance, and ultimately support better patient care.
Now part of Banyan Software, a global group of specialist software businesses, Besco is entering an exciting new phase of growth and international expansion. Building on its established customer relationships, deep industry expertise and proven technology, the business is focused on strengthening its market-leading position in Belgium while accelerating the international adoption of its healthcare software solutions. This creates an exciting opportunity for a commercially driven leader to shape the company's growth strategy, develop new markets and play a pivotal role in its next chapter.
The Role:
One of Banyan’s Operating Companies in Belgium have created a new role for a Commercial Director in their team The Commercial Director will be the company's first dedicated commercial leader for one of their products— responsible for driving sales and business development function from the ground up and driving growth within the Medical sector worldwide. Reporting directly to the CEO, this person will own the entire commercial engine: new client acquisition, account expansion, tender strategy, and revenue performance. This is a builder role that will also have internal development responsibilities.. You will design and execute the commercial machine, not inherit one.
You will:
- Develop and execute a comprehensive commercial strategy aligned with Besco's growth objectives and long-term business ambitions.
- Lead revenue generation across existing and new markets, identifying opportunities for new business, upselling, cross-selling and strategic partnerships.
- Strengthen and expand relationships with hospitals, healthcare providers, insurance organisations and other key stakeholders.
- Drive international expansion, identifying and developing new markets for Besco's healthcare software solutions.
- Take ownership of the sales pipeline, forecasting, commercial performance and revenue targets, ensuring a structured and data-driven approach.
- Lead complex, consultative sales processes, engaging with senior decision-makers and navigating healthcare procurement cycles.
- Work closely with product, technical and operational teams to ensure commercial priorities align with customer requirements and market opportunities.
- Develop and optimise commercial processes, pricing strategies and go-to-market initiatives to support scalable, profitable growth.
- Act as a senior representative of Besco, building strategic relationships and increasing brand awareness across the healthcare technology sector.
Qualifications for success:
- Proven experience in a senior commercial leadership position, such as Commercial Director, Sales Director, Head of Sales or a similar role, ideally within B2B software or SaaS.
- A strong track record of delivering revenue growth, developing commercial strategies and successfully expanding into new markets.
- Experience within healthcare technology, hospital software, medical devices or another complex, regulated B2B environment would be highly advantageous.
- Demonstrable success managing complex, consultative sales cycles involving multiple stakeholders, senior executives and procurement teams.
- Strong commercial acumen, with experience in revenue forecasting, pipeline management, pricing, contract negotiations and commercial performance.
- An entrepreneurial, hands-on leadership style, comfortable operating within a specialist, growing software business and balancing strategic direction with day-to-day execution.
- Experience developing international business opportunities, building strategic partnerships and establishing relationships across new geographical markets.
- Excellent communication, negotiation and stakeholder management skills, with the ability to influence both technical and non-technical audiences.
- A collaborative and results-oriented mindset, with the ability to work effectively alongside product, engineering and operational teams.
- Fluency in Dutch and English, with French language skills considered a strong advantage, particularly when engaging with customers across the Belgian healthcare market.
What's on offer?
- The chance to build and own a function, with real influence over how it’s shaped
- Direct reporting line to the Besco Owners and Banyan Software Leaders
- 110,000 euro OTE
- Company car allowance
- Flexible and Hybrid working
Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
Please Note: Banyan Software does not accept unsolicited resumes or applications submitted via email, LinkedIn, or other direct channels. All candidates must apply through our official Careers site to be considered for employment. Applications submitted outside of our applicant tracking system will not be reviewed.
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Protect yourself by following these steps:
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Skills Required
- Proven experience in a senior commercial leadership position, such as Commercial Director, Sales Director, Head of Sales, or similar
- Track record of delivering revenue growth, developing commercial strategies, and expanding into new markets
- Experience managing complex, consultative sales cycles involving multiple stakeholders, senior executives, and procurement teams
- Commercial acumen including revenue forecasting, pipeline management, pricing, contract negotiations, and commercial performance
- Entrepreneurial, hands-on leadership style in a specialist or growing software business
- Experience developing international business opportunities and strategic partnerships
- Excellent communication, negotiation, and stakeholder management skills
- Ability to collaborate with product, engineering, and operational teams
- Fluency in Dutch and English
- Experience in B2B software or SaaS
- Experience in healthcare technology, hospital software, medical devices, or another complex regulated B2B environment
- French language skills
Banyan Software Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Banyan Software and has not been reviewed or approved by Banyan Software.
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Healthcare Strength — Health coverage includes comprehensive medical, dental, and vision, with indications of an established U.S. carrier relationship. This points to mainstream plan depth and reliable access to core care.
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Parental & Family Support — Paid parental leave is explicitly provided for new parents. This offers dedicated time and support during family transitions.
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Wellbeing & Lifestyle Benefits — Programs include a Learning & Development fund, two annual volunteer days, and an employee relief program for unexpected hardships. These elements extend support beyond base pay into growth, community, and resilience.
Banyan Software Insights
What We Do
Banyan Software provides the best permanent home for successful enterprise software businesses, their employees, and customers to preserve the legacy of founders, while helping grow the business into the future. We are on a mission to acquire, build and grow great software businesses that have dominant positions in niche markets all over the world. Today Banyan has over 750 employees throughout the US, Canada, UK, Europe, Australia and New Zealand. Founded in 2016 with permanent capital to preserve the legacy of founders, Banyan focuses on a buy, hold and grow for life strategy. For more information on Banyan Software, Inc. visit: http://www.banyansoftware.com What We Look For: - Great enterprise software businesses that have dominant positions in niche markets - We work with owners who are thinking about an exit today or further down the road - We are flexible and can be creative when we find a business that is a good fit - The businesses in the Banyan family all share a similar profile: - Annual revenues in excess of $2M-$30M - A high percentage of recurring revenue - Positive operating margins and cash flow - High customer retention and satisfaction - Happy and committed employees
