Commercial Director

Ensure revenue growth through multiple channels and activities.

• Lead the development and execution of the company's commercial strategy to drive revenue growth, increase market share, and enhance profitability.
  

• Set clear revenue targets, key performance indicators (KPIs), and milestones for the organization across all commercial teams.
  

• Identify growth opportunities across sales, marketing, business development, and customer success to maximize revenue generation.
  

• Analyze market trends, customer needs, and competitive landscapes to identify new business opportunities, markets, and product innovations.
  

• Work closely with the CEO and senior leadership to align commercial and revenue objectives with the company’s long-term business strategy.
  

• Develop and implement a comprehensive sales strategy to achieve revenue growth targets.
  
• Oversee the sales team, setting strategic priorities and ensuring the sales strategy aligns with revenue growth objectives.
  
• Oversee the sales pipeline, ensuring efficient management and conversion of leads into long-term customers.
  
• Monitor sales performance and adjust strategies as needed to meet and exceed revenue targets.
  
• Develop key customer relationships, negotiating high-value deals and partnerships.
  

• Lead the marketing team to develop demand generation and customer acquisition strategies aligned with revenue targets.
  

• Ensure marketing efforts are well-integrated with sales objectives to improve lead generation,conversion rates and brand growth.
  

• Oversee multi-channel marketing campaigns, including digital, content, advertising, public relations, and events.
  

• Guide marketing teams to enhance customer segmentation, targeting, and messaging to optimize customer acquisition.
  

• Work closely with customer success teams to maximize customer retention, drive upsell/cross-sell opportunities, expand accounts and increase customer lifetime value (CLTV).
  

• Develop strategies to improve customer satisfaction, loyalty, and retention, addressing issues proactively and fostering long-term relationships.
  

Business Development and Partnerships:

• Identify and secure new strategic partnerships, alliances, and business opportunities to accelerate revenue growth.
  

• Negotiate and manage key contracts and business relationships to maximize profitability.
  

• Expand the company’s presence in existing and new markets through strategic partnerships and collaborations.
  

• Lead, mentor, and inspire cross-functional commercial teams (sales, marketing, business development, customer success) to ensure high performance and alignment with company goals.
  

• Set clear objectives, performance expectations, and KPIs for the commercial teams.
  

• Develop training and development programs to upskill teams, ensuring they have the tools, resources, and knowledge to achieve targets.
  

• Foster a high-performance culture focused on accountability, growth, and collaboration within the teams.
  

• Oversee budgeting and financial planning for all commercial activities and teams, ensuring alignment with revenue goals and operational costs.
  

• Monitor profit margins, costs, and revenue performance, making adjustments as necessary to ensure financial targets are met.
  

• Oversee the sales and marketing budgets, ensuring efficient allocation of resources to drive high-impact campaigns. Evaluate the effectiveness and ensure optimal return on investment (ROI).
  

• Conduct market research and competitive analysis, stay ahead of industry trends, competitor activities, and market shifts to ensure the company remains competitive.
  

• Continuously assess and innovate the company’s revenue model and go-to-market strategies.
  

• Recommend and implement improvements to products, services, and business models to drive additional revenue streams.
  

• Use data and insights to make informed decisions on pricing, promotions, and product development strategies.
  

• Master’s degree in Business Administration, Marketing / Sales, Economics or a related field.
  

• 10+ years of experience in sales / marketing / business development, with at least 5 years of experience in senior commercial or revenue-generating roles.
  

• Strong leadership and team management skills, with the ability to mentor, develop, and inspire teams.
  

• Strong data-driven decision-making abilities
  

• Excellent negotiation, communication, and interpersonal skills, with the ability to build and maintain strong relationships with stakeholders.
  

• Proven success in leading commercial efforts in retail, e-commerce, telecom or a related field.
  

• Creative problem-solving skills with a proactive approach to challenges and customer-first mindset.
  

• Ability to adapt to changing market conditions and evolving business strategies.
  

• Ability to work in a fast-paced environment and manage multiple projects simultaneously.