At Mintel, we help businesses understand people, markets, and what comes next. As a global market intelligence agency, our understanding of consumers, innovation, and global markets gives clients the clarity to act and the confidence to lead. With more than 50 years of expertise, we combine the real-world understanding of our experts with advanced technology to uncover patterns, anticipate change, and help organizations make smarter decisions.
We are looking for a Commercial Change & Transformation Manager to help commercial teams understand, adopt and sustain new ways of working across priorities, operating models, processes, tools and behaviours. This role translates transformation priorities into clear communications, practical adoption activity and measurable interventions that improve execution and commercial effectiveness.
Working closely with Commercial Leadership, Revenue Operations, Client Success and other functional leaders, you will balance change strategy with hands-on delivery. Your initial focus will be CRM transformation, ensuring changes are communicated clearly, adopted consistently and embedded within broader commercial ways of working.
What You’ll Do:
Change delivery and adoption planning
- Translate commercial transformation priorities into practical adoption plans, milestones and actions.
- Assess how change affects commercial processes, roles, behaviours, data standards, tools and ways of working, then convert those impacts into targeted support.
- Identify impacted audiences across functions, regions, user communities and connected support teams.
- Assess readiness and coordinate interventions such as manager briefings, user support, reinforcement activity and targeted follow-up.
- Define adoption objectives, success measures and priority actions that demonstrate value for commercial teams and the wider transformation agenda.
Stakeholder engagement and leadership alignment
- Build trusted relationships with commercial leaders, Revenue Operations, functional stakeholders and programme teams.
- Establish and manage a representative network of commercial change champions across relevant teams and regions.
- Facilitate workshops, focus groups, listening sessions and feedback forums, turning insight into clear actions and follow-up.
- Identify concerns, resistance and adoption risks, and coordinate appropriate responses.
- Equip leaders and people managers to communicate, role-model and reinforce the change.
Key deliverables:
- Commercial change and adoption plans, including change impact assessments and readiness interventions
- Stakeholder engagement plans, change champion governance and leadership briefing toolkits
- Commercial communications calendar, launch communications, FAQs, manager toolkits and a central information hub
- Adoption campaigns, post-launch reinforcement plans, feedback reports and adoption gap improvement plans
- Change and adoption dashboards, readiness reporting, risk analysis and continuous-improvement recommendations
- Integrated action schedules and active risk, issue, dependency and decision tracking
What We’re Looking For:
- At least 3 years of relevant experience in change management, communications, business transformation consulting, Commercial Operations, Revenue Operations, Sales Enablement or a related discipline.
- Experience supporting commercial, digital, operational or business-process transformation where user adoption is critical to success.
- Demonstrated experience helping commercial or client-facing teams adopt new technology, processes or ways of working.
- Ability to turn change plans, communication needs and stakeholder feedback into practical activity that improves adoption and reduces user friction.
- Strong stakeholder management, influencing and facilitation skills, including the ability to work with senior stakeholders without direct authority.
- Programme or project management capability, with strong organisation and follow-through across multiple workstreams.
- Clear written and verbal communication skills, with the ability to simplify complex change into audience-led, actionable messages.
- Data literacy and experience using qualitative and quantitative measures to assess readiness and adoption.
- Strong cross-functional collaboration across Commercial, Technology and Operations.
How success will be measured:
- Commercial user adoption of agreed processes, behaviours and ways of working
- Commercial readiness for releases and transformation milestones
- Stakeholder engagement and change champion participation
- Communication reach, engagement and understanding
- Reduction in adoption barriers, process non-compliance and ways-of-working gaps
- Timely delivery of adoption actions, communications and reinforcement activity
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Skills Required
- At least 3 years of relevant experience in change management, communications, business transformation consulting, Commercial Operations, Revenue Operations, Sales Enablement, or a related discipline.
- Experience supporting commercial, digital, operational, or business-process transformation where user adoption is critical.
- Experience helping commercial or client-facing teams adopt new technology, processes, or ways of working.
- Strong stakeholder management, influencing, and facilitation skills, including working with senior stakeholders without direct authority.
- Programme or project management capability with strong organization and follow-through across multiple workstreams.
- Clear written and verbal communication skills, including simplifying complex change into actionable messages.
- Data literacy and experience using qualitative and quantitative measures to assess readiness and adoption.
- Strong cross-functional collaboration across Commercial, Technology, and Operations.
What We Do
Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it. So what goes into the market intelligence mix? MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future. MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide. PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers. COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge. The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge. That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
