CMO at Onfy

We are Onfy — a German pharmacy marketplace founded in 2021. We are on a mission to constantly find new and innovative ways to support your health online. We empower our customers to take their health into their own hands by providing an easy, convenient and affordable experience.

Our website www.onfy.de launched in November 2021, and since then it has developed into an online platform that offers consumers the unique ability to order and to receive health products from several pharmacies at once with low prices and fast delivery. We are an agile, rapidly growing team of forward thinkers, and we believe in people who want to change the world of health for the better using the latest technology available.

We are now looking for a Chief Marketing Officer — a strategic leader who will be building, optimizing, and overseeing Onfy marketing strategy and execution, with a focus on driving customer retention and growth.

Responsibilities

• Assess and optimize existing marketing processes
• Develop and implement a comprehensive marketing strategy that is aligned with product development and commercial objectives, balancing out both performance and retention marketing measures
• Build and manage the marketing team, providing clear direction and objective
• Optimize marketing channel mix to ensure its best performance and outputs
• Take a hands-on approach to key initiatives like email campaigns and managing the CRM to improve customer retention
• Strategically build credibility with consumers and pharmacies through all marketing efforts

Requirements

• Proven experience in developing and executing marketing strategies, preferably, in the German market
• Strong leadership skills with the ability to effectively build and manage teams
• Highly analytical mindset and proactive problem-solving approach
• Hands-on experience with performance marketing, CRM management and retention marketing
• Excellent communication skills (internal and external)
• Fluency in English

Preferred

• Experience in regulated categories (healthtech, fintech, insurance)
• Fluent German

We offer

• Compensation package: base salary and performance-based bonuses
• Hybrid work format: office in Berlin with flexible working hours and 28 days of paid annual leave
• Care & Wellbeing: health insurance for the employees and their children, including dental care (Barmenia Mehr Zahn 100), daily meal allowance, and 100% paid sick leave
• Team & Growth: collaboration with colleagues across Portugal, Brazil, Latvia and China, with opportunities for promotions, professional trainings, and English courses
• Community & Engagement: annual team building activities, knowledge-sharing workshops, and a strong sense of team work

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