At Dubizzle Labs, we are looking to further expand our Pakistan engineering office of already 250+. We are most interested in bringing on board colleagues who love to learn, perform, and teach. We are building a high-quality engineering environment with a super focus on delivering value to customers. Your primary responsibility would be to build world-class suite products to support the hyper-growth of our businesses in 10 countries.
Responsibilities:
- Assist in building and launching customer lifecycle campaigns (onboarding, activation, retention, win-back) using MoEngage.
- Create and schedule push notification, email, and in-app/web banner campaigns aligned to the customer lifecycle stage.
- Monitor campaign performance through Google Analytics 4 and Looker Studio; compile regular performance reports.
- Track user behaviour and funnel events using Firebase to identify drop-off points and engagement opportunities.
- Support A/B testing of subject lines, push copy, and banner creatives; document learnings and recommend improvements.
- Maintain audience segmentation lists and ensure targeting logic is accurate and up to date.
- Collaborate with the design and product teams to ensure campaign creatives are on-brand and technically sound.
Qualifications:
- Must be a university graduate, preferably in Marketing, Business, Communications, or a related discipline.
- Strong written communication skills with an eye for concise, compelling copy.
- Organised and self-directed, with the ability to manage multiple tasks and deadlines simultaneously.
- Prior exposure to any marketing automation or analytics tool is a plus.
#LI-FJ
Skills Required
- University graduate (preferably in Marketing, Business, Communications, or related)
- Strong written communication skills with an eye for concise, compelling copy
- Organised and self-directed, able to manage multiple tasks and deadlines
- Prior exposure to any marketing automation or analytics tool
What We Do
Dubizzle Group owns and operates bespoke classifieds portals in the emerging markets of online portals, primarily in the MENA, South Asia, and Southeast Asia regions. The group's flagship ventures are spread in 10 countries. We are leading providers of classified portals in several countries not only limited to horizontal and vertical platforms but also catering to multiple development projects in Pakistan. We provide digital platforms where businesses can work efficiently and be widely accessible to users from around the world. Dubizzle Labs is the tech arm of the group that is building scalable solutions and handles millions of users across the globe. We have a tech team of 300+ members in Pakistan and 150+ in sister companies across the globe. We have various departments providing diverse opportunities. There are some that will mentor you through training on the best tools and technologies while others will focus on quality engineering; some will give you the opportunity to work on Web Fronts and others on mobile. Dubizzle Labs takes pride in having a modern product culture where we use the best resources to polish your knowledge and skills
