Senior Client Strategist

Reposted 19 Days Ago
Be an Early Applicant
New York, NY, USA
Hybrid
85K-100K Annually
Mid level
Digital Media • Software • Sports
When being there means everything, we make sure you never miss a moment.
The Role
The Client Strategist develops and executes sponsorships and brand partnerships, playing a key role in marketing strategies and client collaboration.
Summary Generated by Built In
Playon is looking for a highly creative, growth-minded Senior Client Strategist to help lead development and execution of sponsorships and brand partnerships for the company’s National Ad Sales division. This candidate will play a key role in developing our brand story and associated marketing materials, building sponsorship opportunities, conceptualizing and executing research initiatives, optimizing client execution workflows, and more. Reporting to the VP, Client Strategy, the ideal candidate will be a strong storyteller with experience developing brand partnerships and can operate cross-functionally to help the team drive revenue against MaxPreps and the broader Playon portfolio of brands including GoFan and NFHS Network. 
 
The Outcomes You’ll Deliver
• Partnership Strategy – Participate in the development of MaxPreps’ GTM strategy informed by research, analytics, and creative storytelling
• Sponsorship Development – Work with internal teams to turn existing and net-new editorial content and franchises into compelling sponsorships for brand partners 
• Research & Innovation – Derive impactful audience data and insights to be used for brand pitches and marketplace engagement
• Sales Collaboration & Client Execution – Collaborate with Sales to influence revenue pipeline and activate with clients during key pre-and post-sale workflows
 

In this role, you can expect to

  • Partner cross-functionally to develop proactive and reactive sponsorship opportunities and tentpole calendars that leverage multichannel content / editorial
  • Lead ongoing management and creative development of media kit and marketing materials / templates / decks
  • Influence optimization of pre- and post-sale workflows that champion quickness, efficiency, and exceptional client service
  • Undergo ongoing analyses tied to brand ethos, marketplace story and supporting marketing materials

To thrive in this role, you have

  • Bachelor's Degree and 5+ years sales marketing and/or client strategy experience
  • Demonstrated track record of building creative, visual sales materials and informed brand stories
  • Experience collaborating with teams and/or managing projects with strong performance and results with a passion to collaborate with team members
  • Ability to thrive in multiple environments and effectively work with others to achieve broader business outcomes
  • Organized, strategic thinker who’s able to take concepts to reality for brand partners
  • Strong written and verbal communication skills
  • Interest in and enthusiasm for high school and broader sports marketplace
  • Proficient in Figma Slides, Pitch.com, PowerPoint, Keynote, and other design / presentation tools (e.g. Canva)
  • Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, Events, Data/Targeting, Ad Measurement, and more

How You Play

  • Ownership over Participation- You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges. 
  • Team over Stars- You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed. 
  • Growth over Comfort- You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.  
  • Fairness over Popularity- You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making. 
  •  

PlayOn is where high school sports come to life. Through GoFan, NFHS Network, and MaxPreps, we give every fan a front-row seat to the moments that matter most: the buzzer-beaters, the comeback wins, the senior nights, the rivalries that define a town.  

We built our technology for the people who live and breathe high school athletics — the parents who never miss a game, the alumni still cheering from across the country, the communities that show up week after week. From buying tickets to watching a live stream to reliving the highlights, we make it simple to stay close to the sports and the athletes you love most.

Backed by KKR, we build the technology that powers high school athletics from the inside out: Schools trust us to handle ticketing, streaming, fundraising, concessions, merchandise, and more so the people running programs can stay focused on the athletes and fans we all serve together.

We're a growth-stage company on a mission to make high school sports more accessible, more memorable, and more connected than ever before.

When being there means everything, we make sure you never miss a moment.


Why You'll Love Working at PlayOn
 
Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions. 
 
This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve. 
 
Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team. 
 
 
The Benefits We Offer 
 
Multiple medical insurance plans to choose from 
Dental, vision life and disability insurance 
Employee Emergency Fund  
Company equity (stock options) 
Open PTO policy  
401K plan with company match 
Hybrid/flexible work environment 
 
Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.  
 

Skills Required

  • Bachelor's Degree and 3-5+ years sales marketing or client strategy experience
  • Demonstrated track record of building creative, visual sales materials
  • Strong written and verbal communication skills
  • Interest in and enthusiasm for high school and broader sports marketplace

PlayOn Sports Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PlayOn Sports and has not been reviewed or approved by PlayOn Sports.

  • Leave & Time Off Breadth Open/unlimited PTO, paid holidays, and sick time are prominently offered. Feedback suggests the PTO experience and time-away flexibility are strong.
  • Retirement Support A 401(k) with company match is a standard part of the package. Feedback suggests the retirement program is viewed positively.
  • Healthcare Strength Multiple medical plan options plus dental, vision, life, disability, and mental health support are included. Feedback suggests core health coverage is solid for full‑time employees.

PlayOn Sports Insights

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The Company
HQ: Alpharetta, GA
400 Employees
Year Founded: 2009

What We Do

PlayOn is the all-in-one fan engagement platform for schools. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life. Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.

Why Work With Us

Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions. This is a growth-stage company, meaning your contributions have real impact.

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