About the position
Kiddie Academy, a franchisor of educational child care with Academies nationwide and hundreds under development is seeking a dynamic and strategic Chief Marketing Officer (“CMO”) to lead our brand across our growing system for both consumer and franchising sides of the business. The CMO will be responsible for creating and driving systemwide marketing strategy, brand awareness and long-term brand loyalty.
The ideal candidate brings a balance of leadership, performance marketing expertise, and franchise knowledge or experience.
This role also serves as a member of the Executive Leadership Team. In this role, the member will be involved in global corporate business matters while having a key role in the ongoing evolution of our brand experience.
This position is based in our Corporate Office located in Abingdon, Maryland.
Why us?
- Kiddie Academy® is recognized as a leading brand in educational child care.
- Kiddie Academy is a family-owned company - since founding
- 2025 ranked #86 in Entrepreneur’s Franchise 500® Ranking
- Top 10 “Best Places to Work” Baltimore Business Journal five consecutive years.
- The brand consists of 380+ Academies operating in 39 states.
Benefits you’ll love:
- Salary Range: $250,000 - $275,000 annually
- Plus, Annual Profit-Sharing Program Average Potential Range: $85,000 - $105,000 annually
- 80% in-office / 20% remote from home in-person collaboration with remote flexibility.
- 100% company-paid medical, dental, vision and life insurance for you
- 401K employer match
- Child care tuition discounts
- Free EV charging stations
- Paid parental leave
- Generous paid time off and holidays
- Paid volunteer time off to support nonprofits
Why you?
You are an experienced professional with a passion for making an impact. You are looking for a long-term career opportunity with a stable company that promotes a culture of respect, kindness and collaboration.
Your Skills and Experience:
- Exemplary communication and interpersonal skills
- Good presentation skills
- Budgeting experience
- Undergraduate degree in Marketing or a related field
- 10+ years of marketing leadership experience
- Experience with a franchise or multi-unit business model preferred
- Strong analytical skills with experience leveraging data
- Demonstrated ability to lead a team, manage outside agencies
- Experience leading strategy and implementation of confluent marketing campaigns
- Exceptional communication skills and strategic thinking
- Business management experience
- Minimal travel required
We are growing fast, and the future is bright! Don’t miss out on joining us.
Skills Required
- Exemplary communication and interpersonal skills
- Presentation skills
- Budgeting experience
- Undergraduate degree in Marketing or a related field
- 10+ years of marketing leadership experience
- Experience with a franchise or multi-unit business model
- Strong analytical skills with experience leveraging data
- Demonstrated ability to lead a team and manage outside agencies
- Experience leading strategy and implementation of confluent marketing campaigns
- Business management experience
What We Do
Kiddie Academy is a leader in education-based child care, offering programs for children aged 6 weeks to 12 years, including full-time care, before/after-school programs, and summer camps, all guided by its Life Essentials® curriculum.
