We are looking for an experienced Chief Marketing Officer (CMO) to oversee all marketing operations of the company and develop its marketing strategy and vision. You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success.
An excellent CMO is passionate for their profession and have great knowledge for all things marketing. They can balance a practical mindset with a creative business acumen and lead people through complex marketing operations.
The goal is to ensure the company’s marketing efforts are successful in helping it outperform competition.
Responsibilities“Listen” to the trends of the market and direct the market research efforts of the company
Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands
Define marketing strategies to support the company’s overall strategies and objectives
Develop a feasible marketing plan for the department and oversee its day-to-day implementation
Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”
Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
Build a highly efficient team of marketing professionals
Create a solid network of strategic partnerships
Proven experience as chief marketing officer or similar role
Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
Solid understanding of market research and data analysis methods
Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
Understanding of different business disciplines (IT, finance etc.)
Proficient in MS Office and business software (e.g. CRM)
A leader with both creative and analytical capabilities
Outstanding communication (written and verbal) and interpersonal abilities
MSc/MA in business administration, marketing, communications or relevant field
Skills Required
- Proven experience as chief marketing officer or similar role
- Demonstrable experience developing efficient strategies and business plans for all marketing aspects (branding, product promotion)
- Solid understanding of market research and data analysis methods
- Ability to apply marketing techniques across digital and non-digital channels
- Understanding of different business disciplines (IT, finance)
- Proficient in MS Office and business software (e.g., CRM)
- Leadership with both creative and analytical capabilities
- Outstanding written and verbal communication and interpersonal abilities
- MSc/MA in business administration, marketing, communications or relevant field
What We Do
Watkins Consulting, LLC is a professional services firm that delivers secure end-to-end IT, software management, and cybersecurity services. The company specializes in open-source technologies, cloud-based development, end-to-end integration, networks and systems security, and database and warehouse technology, providing exceptional performance fueled by innovation and diversity to meet diverse IT needs.
