Road Runner Sports is looking for a Chief Marketing Officer, with experience at a curated multi-brand Retailer, to join our executive leadership team. You will also run and grow the e-commerce channel. In this role, you will own the full marketing vision for one of the nation's most beloved specialty running retailers, leading brand strategy, customer acquisition, loyalty, performance marketing, and the team that brings it all to life across 50+ stores and our Ecommerce business. You will serve as the voice of our customer in the C-suite, the architect of how millions of runners and walkers experience our brand, and the driving force behind the growth that keeps Road Runner Sports ahead of the field.
About Us:
- Road Runner Sports was recognized as the Footwear Retailer of the Year by Footwear Magazine
- Founded in a San Diego garage over 42 years ago
- Road Runner Sports has 50 plus stores across the country, and we are growing!
- Our Values, Mission & Purpose (we call them Our 6 Pillars) are Be Different, Bring the WOW, Build Something Great Together, Get Moving, Stay Active, and Live Healthy
As the CMO, you will be responsible for:
- Lead the marketing strategy to drive revenue, brand growth, and customer acquisition
- Lead the Ecommerce business to generate double-digit annual revenue growth
- Lead the VIP loyalty program to generate double-digit annual membership growth
- Support Retail to achieve double-digit annual revenue growth
- Grow first-time buyers by 5% across Ecommerce and Retail
- Shape and champion the Road Runner Sports brand through positioning, storytelling, and the customer experience that makes us the retailer runners trust most
- Build and inspire a world-class marketing team, attracting top talent and creating a culture of innovation, accountability, and performance
- Partner with the CEO and executive leadership team as a key strategic thought partner on business growth, customer strategy, and long-term brand expansion
What you'll bring:
- 15+ years of progressive marketing leadership experience including senior or executive-level roles in consumer-facing, omni-channel retail and/or D2C organizations
- A proven track record of driving measurable revenue growth through integrated brand, performance, and lifecycle marketing strategies
- Deep working knowledge of customer loyalty programs
- Deep expertise across the full marketing mix, including branding, paid media, SEO/SEM, social, email, SMS, social, affiliate, CRM, loyalty, content, and local store marketing
- Strong command of analytics, customer data, ROI, and modern marketing technology stacks
- Demonstrated ability to build, develop, and retain high-performing marketing teams
- Executive presence and exceptional communication skills with the ability to inspire teams, influence the C-suite, and represent the Road Runner Sports brand with credibility and passion
- Bachelor's degree required; MBA or advanced degree strongly preferred
- Passion for running, active lifestyles, and the community that defines Road Runner Sports
Your rewards!
- Earn competitive executive compensation
- Contribute to an OUTSTANDING team
- Be the envy of your friends with discounts on ALL the latest gear and footwear
This position is onsite at our Headquarters in San Diego, CA
Acknowledgments
After acceptance of a potential offer, the successful completion of a background check will be required prior to start date. The offer is contingent upon the information received in this report, and will be carried out in accordance with Local, State, and Federal laws.
We’re committed to protecting your privacy rights. We collect personal information from you, including personally identifying information, professional or employment-related information, and educational information. The purpose of this collection is to assist in evaluating your application for employment.
Road Runner Sports is committed to a diverse and inclusive workplace. Road Runner Sports is an e-verify organization and an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
To ensure your application is received as timely as possible, we encourage you to apply directly onto our Road Runner Sports Career page.
As you apply directly on our site, we will be reaching out to you within the next 10 days should your experience and qualifications meet our requirements for this position.
Road Runner Sports is committed to a diverse and inclusive workplace. Road Runner Sports is an e-verify organization and an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Compensation MinCompensation MaxSkills Required
- 15+ years of progressive marketing leadership experience, including senior or executive-level roles in consumer-facing, omnichannel retail or direct-to-consumer organizations
- Proven track record of measurable revenue growth through integrated brand, performance, and lifecycle marketing strategies
- Deep working knowledge of customer loyalty programs
- Expertise across branding, paid media, SEO/SEM, social media, email, SMS, affiliate, CRM, loyalty, content, and local store marketing
- Strong command of analytics, customer data, ROI, and modern marketing technology stacks
- Experience building, developing, and retaining high-performing marketing teams
- Executive presence and exceptional communication skills to inspire teams, influence executives, and represent the brand
- Bachelor’s degree
- MBA or advanced degree
- Passion for running, active lifestyles, and the Road Runner Sports community
Road Runner Sports Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Road Runner Sports and has not been reviewed or approved by Road Runner Sports.
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Wellbeing & Lifestyle Benefits — Wellness-oriented perks are positioned as a standout, including fitness-focused programs and lifestyle benefits that align with an active customer base. Merchandise-related perks like VIP-style access and gear programs are portrayed as especially valuable for people who regularly buy running products.
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Strong & Reliable Incentives — Incentive structures can meaningfully increase total earnings in sales-driven roles when performance targets are met. Variable pay is described as a key lever that can make compensation feel stronger than base wages alone for high performers.
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Affordable Benefits — Health plan affordability is framed as a strength in some descriptions, with indications of employer contributions and plan designs positioned as comparatively manageable for eligible employees. This can raise perceived total rewards beyond wages, particularly for full-time staff.
Road Runner Sports Insights
What We Do
Since 1983, Road Runner Sports has been sharing our passion, growing our family and helping our Customers find their best fit in gear that will keep them moving! Born out of a garage in Del Mar, CA you’ll now find the Road Runner Sports team (of almost 900!) delivering a WOW experience from coast-to-coast in 13 different states throughout the US (and growing!). Join Road Runner Sports and share in our mission to provide a WOW experience to every single one of our Customers. You’ll work in a fun, fast-paced, high energy and extremely creative environment where you’ll enjoy being part of a family that’s changing the world.
