The Role
Lead global brand and growth strategy for a financial services firm: build full-funnel performance and content marketing, design partner and affiliate programs (IBs/KOLs), drive product go-to-market for automated and copy-trading, manage KPIs (CPA, LTV, ROI), and scale a multi-functional marketing team aligned to commercialization goals.
Summary Generated by Built In
My client is a financial services company and looking for a Chief Marketing Officer roles.
Job Description- Define and execute the global brand strategy and positioning to establish a trustworthy and professional market presence.
- Build and optimize full-funnel growth models encompassing performance marketing, content strategy, and community-driven acquisition to drive AUM growth.
- Design global partner networks and incentive models for IBs and KOLs to create scalable, viral growth structures across multiple regions.
- Lead the go-to-market strategy for core products like automated trading and copy-trading systems while managing key performance metrics like CPA, LTV, and ROI.
- Lead and scale a multi-functional marketing and growth team, establishing KPIs that align with global commercialization goals.
- Bachelor’s degree or above in Marketing, Finance, Media, or a related discipline.
- 5 to 10+ years of progressive experience in brand building, user growth, and marketing strategy.
- Demonstrated leadership experience managing cross-functional teams of 10 or more people.
- Deep understanding of the financial services or trading industry, specifically regarding IBs, KOLs, and affiliate models.
- Strong data-driven mindset with a proven track record of optimizing marketing budgets, conversion funnels, and ROI.
Skills Required
- Mandarin speaking
- Bachelor's degree or above in Marketing, Finance, Media, or related discipline
- 5 to 10+ years progressive experience in brand building, user growth, and marketing strategy
- Demonstrated leadership managing cross-functional teams of 10 or more people
- Deep understanding of financial services or trading industry, specifically IBs, KOLs, and affiliate models
- Strong data-driven mindset with proven track record optimizing marketing budgets, conversion funnels, and ROI
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The Company
What We Do
Hyphen Connect is a Web3 and AI talent agency and crypto-integrated software solutions provider that connects blockchain, DeFi, NFT, and AI companies with specialized technical and go-to-market talent globally and remotely. They deliver headhunting, data-driven research, and recruitment services across infrastructure, exchanges, gaming, and DeFi projects, plus industry analysis and hiring insights to help clients build engineering and product teams.
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