As CMO, you will be a key member of the executive team and the strategic voice behind our go-to-market approach. You’ll define the marketing vision, build and lead a high-performing team, and ensure we maintain clarity, consistency, and creativity in everything we publish and promote. This is a rare opportunity to help shape the voice of a category-defining company operating at the frontier of crypto and cybersecurity.
Key ResponsibilitiesOwn Marketing Strategy & Execution: Define and drive the end-to-end marketing strategy across brand, product, content, growth, community, and communications.
Build & Lead the Team: Recruit, develop, and manage a world-class marketing team, including experts in content, growth, design, and product marketing.
Strengthen the Brand: Position the company as the leading voice in Web3 security. Own messaging frameworks, visual identity, and long-term brand equity across channels.
Drive Demand & Ecosystem Growth: Build and execute campaigns that drive user acquisition, protocol partnerships, and inbound interest across the crypto ecosystem.
Own Product Marketing: Partner closely with product, engineering, and BD to launch new features and services — translating technical innovation into clear, compelling stories.
Lead Content & Thought Leadership: Oversee the creation of high-impact content that educates, engages, and establishes credibility with developers, security professionals, and crypto-native audiences.
Guide Executive & Crisis Comms: Act as a strategic advisor to the leadership team on external communications, reputation management, and public-facing narratives.
Measure & Optimize: Define KPIs, build dashboards, and implement a data-driven approach to track performance and inform decisions.
8+ years of marketing experience, including senior leadership roles in web3, cybersecurity, fintech, or other B2B startups.
Proven track record of building and scaling marketing teams at high-growth startups or technology companies.
Understanding of the web3 and cybersecurity ecosystem, security concerns, and nuances of marketing to this community.
Strong brand and storytelling instincts — able to craft positioning that resonates across stakeholders and channels.
Exceptional leadership, communication, and organizational skills.
Comfortable operating in fast-paced, high-ambiguity environments with rapidly shifting priorities.
Strategic thinker with a hands-on mindset — not afraid to dive into details or produce content when needed.
Experience marketing to both technical and non-technical crypto audiences.
Familiarity with DeFi, smart contract security, ZK technology, or blockchain infrastructure.
Previous success positioning a company as the leader in a new or emerging category.
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What We Do
Cantina is the leading security platform connecting top researchers and purpose-built tools to protect critical code. Backed by Spearbit’s expert network, we help blockchain and financial teams scale security with high-impact solutions.
