CrossFit is seeking an experienced Chief Financial Officer (CFO) to help shape the next chapter of one of the world's most recognizable brands in health and fitness.
Reporting directly to the Chief Executive Officer and serving as a key member of the executive leadership team, the CFO will lead the company's global finance organization while partnering closely with leaders across the business to drive growth, operational excellence, and long-term value creation.
This is an opportunity to play a pivotal role in CrossFit's continued transformation—building financial strategies that support innovation, strengthen our affiliate ecosystem, and position the company for sustained success.
WHAT WE'RE LOOKING FOR- Significant executive finance leadership experience with responsibility for large, complex P&Ls.
- Proven experience serving as a CFO or senior finance executive in a high-growth, transformation-focused environment.
- Private equity experience with a demonstrated track record of driving value creation.
- Experience leading organizations through periods of change, transformation, and growth.
- Deep expertise in financial planning, capital allocation, operational finance, and strategic decision-making.
- Exceptional leadership, communication, and executive influencing skills.
- High integrity, sound judgment, and the ability to balance strategic vision with operational execution.
- CPA, MBA, or equivalent advanced financial credentials preferred.
The strongest candidates will also have:
- A genuine connection to CrossFit, whether through participating in the methodology, supporting the affiliate community, or a deep understanding of what makes the CrossFit ecosystem unique.
- Experience working with consumer brands, affiliate or franchise business models, or membership-based organizations.
- A passion for building high-performing teams, developing leaders, and fostering a culture of accountability and collaboration.
- Rich medical, dental, and vision plans
- Unlimited Paid Time Off, empowering you to unplug whenever and however you need to
- Flexible Spending Account (FSA) and 401(k) with employer matching, vested on day one
- CrossFit gym membership reimbursement
- CrossFit education and course benefit
- Partnership perks
If you're excited by the opportunity to help shape the future of CrossFit and lead the financial strategy behind one of the world's most recognized fitness brands, we'd love to hear from you.
Skills Required
- Significant executive finance leadership experience with responsibility for large, complex P&Ls
- Proven experience serving as a CFO or senior finance executive in a high-growth, transformation-focused environment
- Private equity experience with a demonstrated track record of driving value creation
- Experience leading organizations through periods of change, transformation, and growth
- Deep expertise in financial planning, capital allocation, operational finance, and strategic decision-making
- Exceptional leadership, communication, and executive influencing skills
- High integrity, sound judgment, and the ability to balance strategic vision with operational execution
- CPA, MBA, or equivalent advanced financial credentials
- Genuine connection to CrossFit through participation, affiliate support, or deep understanding of the ecosystem
- Experience working with consumer brands, affiliate or franchise business models, or membership-based organizations
- Passion for building high-performing teams, developing leaders, and fostering a culture of accountability and collaboration
What We Do
CrossFit is a global fitness company that licenses its brand and methodology to thousands of independent gyms, known as 'boxes'. It focuses on high-intensity, functional movement training to improve health and performance. The company also oversees the annual CrossFit Games, a competitive fitness event, and provides certification programs for trainers, aiming to build a community-driven approach to physical fitness and wellness worldwide.
