Cherry Lane Theatre, Marketing Director

A24 is currently seeking a Marketing Director for the Cherry Lane Theatre. The ideal candidate is someone who understands the creative and strategic marketing needs and is entrepreneurial,  solution-oriented, well organized, and a team player. The ideal candidate is able to work both independently and collaboratively to drive strategy and results for our historic Off-Broadway theater.

Initial Responsibilities

• Develop and own the marketing strategy, roadmap and objectives for the reopening of the the Cherry Lane Theatre
• Build unique, dynamic and forward-looking marketing plans and creative materials for each individual piece of programming
• Oversee the creation of all relevant marketing materials including but not limited to the website, social media, digital advertising, playbills, and posters in line with CLT brand guidelines and voice
• Foster community support to build awareness and buy-in across multiple stakeholder groups
• Collaborate with the managing director, programming director, and A24’s in-house marketing team, as well as external partners and agencies as needed, to drive the best outcomes for our theater and projects

Qualifications

• 8+ years of relevant experience working in innovative marketing for the arts, ideally in live/performing arts
• Excellent creative instincts and design direction skills
• Entrepreneurial mentality and comfort with ambiguity
• Ability think high-level and translate strategy into execution
• Knowledge of ticketing strategies and platforms
• Exceptional project management capabilities
• Strong interpersonal and communication skills
• Unflappable, solution-oriented team player
• Proactive mindset & a willingness to take on a range of projects
• Humble, diligent, and resourceful
• Passionate about media & entertainment

We are looking for diverse perspectives. A24 is an Equal Opportunity Employer and encourages applications from all kinds of candidates.

Our target salary range for this position is between $100,000 and $140,000. We do not use formal job titles internally and similarly named positions may have different compensation levels. Actual starting salary within the range will depend on various considerations, including: work experience, skills, specializations, and training. This role is also eligible for an annual performance bonus and employee benefits.

A24 is an award-winning global entertainment company producing and distributing film, television, documentaries, music, publishing and consumer products. Founded in New York in 2012, A24 has built a premium library of over 150 films and 50 TV series, and garnered critical acclaim and commercial success receiving over 18 Oscars, 14 Golden Globes and 18 Emmys. With award-winning films such as Moonlight, Everything Everywhere All At Once, and Uncut Gems, as well as television series like Euphoria, Beef, The Sympathizer, and Ramy, A24 has built a passionate fanbase and launched complementary businesses like 2AM, Half Magic, and the Cherry Lane theater. Upcoming projects from the studio include The Smashing Machine starring Dwayne “The Rock” Johnson and Emily Blunt, We Live in Time starring Florence Pugh and Andrew Garfield, Heretic starring Hugh Grant, Babygirl starring Nicole Kidman and Harris Dickinson, Eddington starring Joaquin Phoenix, Pedro Pascal, Emma Stone, and more.