Chase Home Lending - Marketing Content Strategy and Segments

Job Description
Join Chase Home Lending as the Executive Director, Marketing Content Strategy and Segments Lead, where you'll shape the future of homebuying through innovative, data-driven content that inspires action and sets us apart. Lead the charge in operationalizing AI for content at scale, driving growth across key segments from first-time to repeat homebuyers. Make a lasting impact by delivering best-in-class strategies that elevate our brand and empower millions on their homeownership journey.
As the Content Strategy and Segments Lead within Chase Home Lending, you will be responsible for crafting and delivering best-in-class content that supports the homebuying and home lending journeys, positioning Chase as a market leader. Leveraging data and insights from competitive analysis, consumer behavior, segment trends, and content performance metrics, you will drive strategies to achieve ambitious business objectives. Your focus will span Starter segments, as well as first-time and repeat homebuyers, with the goal of increasing awareness, consideration, and action for Chase Home Lending.
Job Responsibilities:

• Design and implement a comprehensive content strategy aligned with Chase Home Lending's marketing objectives and brand voice.
• Utilize competitive content assessments and analyze emerging trends and consumer preferences to inform strategy.
• Enhance content strategies for key segments, including Starter, First-Time Homebuyers, and Experienced Buyers. Collaborate with cross-functional teams to ensure a holistic, end-to-end approach and enhance educational and other content for Chase Home Lending customers.
• Leverage data, insights, and competitive frameworks to guide content creation and strategy.
• Monitor and analyze content performance using analytics tools; track engagement, traffic, and conversion rates to optimize strategies and drive data-driven decisions.
• Identify and implement the best content models to maximize reach and impact.
• Develop and execute strategies to advance the use of AI in content delivery at scale, building roadmaps for optimization, operational efficiency, and cost savings.
• Partner with sales, product development, customer service, and other departments to ensure content aligns with overall business goals and messaging.
• Provide thought leadership and maintain a strong strategic focus in all aspects of the role.

Required Qualifications, Capabilities, and Skills:

• 10+ years of experience in marketing, strategy, and content leadership roles.
• Proven strategic thinker with strong analytical and data-driven decision-making skills.
• Ability to quickly learn and understand business models, products, and customer needs.
• Self-motivated, proactive, and able to work independently with minimal direction.
• Deep understanding of business and market dynamics, including financial performance, objectives, challenges, and the competitive landscape.
• Excellent problem-solving and analytical skills.
• Results-oriented, with a track record of setting and achieving ambitious goals.
• Demonstrated entrepreneurial leadership and personal initiative.
• Advanced proficiency in MS Excel and PowerPoint.
• Experience working effectively in a matrixed, cross-functional environment.
• Ability to communicate complex topics clearly in both written and verbal formats, including to senior leadership.

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
For many, owning a home is the ultimate dream and we're here to help customers make responsible choices throughout the home buying process through our online tools and advice. Whether purchasing a first home or vacation home, refinancing an existing loan or tapping into a home equity line of credit, we offer comprehensive services to help homeowners at every stage of their journey.