Channel Partnerships Manager - NYC or ATL

Posted Yesterday
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30328, Atlanta, GA, USA
In-Office
92K-122K Annually
Mid level
AdTech • Digital Media • Marketing Tech
The Role
Manage channel sales partnerships, develop joint sales opportunities, maintain pipeline and revenue reporting, coordinate partner resources, and build stakeholder relationships. Own partner sales and retention processes, establish performance metrics, support advertising campaign strategy, and provide product expertise across OTT and digital video offerings. The role requires approximately 10%–20% travel to partner organizations.
Summary Generated by Built In

You will be responsible for supporting the sales efforts of channel partnerships.  As a partnership manager, you'll be the go-to person for our channel sales partner(s) and their key liaison to maximize those relationships. You’ll lead the customization of partners’ sales efforts and match it with deep product knowledge to give channel sales partners the critical advantage needed in customer interactions.   

  • You will develop sales opportunities together with Partners and define programs to increase revenue in person or by phone/video. 

  • Maintain an accurate Partner sales pipeline and booked revenue reports and trends, owning the entire sales and retention process.  

  • Coordinate and manage in-house partner resources, ensuring execution of agreed-upon commitments. 

  • Develop and maintain relationships with key stakeholders across partnership organizations. 

  • Proactively seek feedback and create solutions to help foster positive business relationships.   

  • Establish and report on relevant partner metrics and key performance indicators. 

  • Collaborate with planning/insights, operations, and marketing to develop related marketing/sales materials and strategies. 

  • You will showcase your complete understanding of Locality product features, benefits, rates, and packaging to assist in sales strategy. 

  • To foster and build relationships, you will travel to partnership organizations at an average of 10%~20% of the year. 

WHAT WE LOOK FOR
  • 2-5+ years in a media sales or advertising sales role, with ideally 2 years of experience in a channel sales environment. 

  • Experience selling advertising at the national and local level is highly preferred along with an understanding of the digital landscape, with expertise in OTT and digital video. 

  • Knowledge of local digital and traditional sales efforts, relevant digital video industry trends, and a proven ability to close advertising campaigns by fostering reseller relationships will be vital for success.   

  • A strong customer focus and ability to build relationships and establish trust, respect, and verbal/written communication effectively and quickly. 

  • Our environment calls for a strategic thinker with an ability to be highly creative, independent, and self-motivated. 

  • Well-developed time management, organizational and follow-through skills 

  • Flexibility and ability to adapt to change in a highly dynamic work environment 

  • Eagerness to learn new media/technology in an environment that is constantly changing 


Compensation for the role includes a competitive salary of $92,000-$98,000 in addition to a lucrative commission plan that brings total potential earnings up to $115,000 - $122,000. (dependent on years of experience, level of education obtained, as well as applicable skillset) and an excellent benefits package (including but not limited to health care benefits, retirement benefits and paid days off).  

  

At Locality, we believe our biggest asset is our people. We are proud to be an equal-opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Locality values and solicits applications from all qualified candidates without regard to actual or perceived race, creed, color, religion, sex, gender, age, physical or mental disability, medical condition, sexual orientation, gender identity and/or expression, alienage or national origin, ancestry, citizenship status, marital status, military or veteran status, genetic information, or any other basis protected by federal, state or local law.  

Skills Required

  • 2-5+ years of experience in media sales or advertising sales
  • Approximately 2 years of experience in a channel sales environment
  • Experience selling advertising at the national and local level
  • Understanding of the digital landscape, including OTT and digital video
  • Knowledge of local digital and traditional sales efforts and digital video industry trends
  • Proven ability to close advertising campaigns by fostering reseller relationships
  • Strong customer focus and relationship-building ability
  • Effective verbal and written communication skills
  • Strategic thinking, creativity, independence, and self-motivation
  • Strong time management, organizational, and follow-through skills
  • Flexibility and ability to adapt to a dynamic work environment
  • Eagerness to learn new media and technology
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The Company
348 Employees
Year Founded: 2023

What We Do

Locality is a specialty local advertising provider that combines broadcast television and streaming video inventory, data, and technology in one offering. It helps advertising agencies, national brands, regional chains, and local businesses reach audiences using geographic, behavioral, contextual, and demographic targeting. Its platform and services support campaign planning, buying, activation, and measurement across U.S. local markets, including AI-powered tools for improving local TV campaign planning and optimization.

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