Channel Marketing Specialist
Are you that dynamic individual who has explored the dynamic environment of Sales and Marketing? Are you passionate about consumer electronics and new technologies? Are you ready for a challenge to further drive the commercial performance of the Sony Electronics brand at our omni-channel retailers? Then we are looking for you!
For the Sales and Channel Marketing team of Sony Electronics in the Netherlands, located in Hoofddorp, we are looking for a Channel Marketing Specialist with hands-on experience in digital marketing & retail activation.
Job Purpose
In the job role of Channel Marketing Specialist you are responsible for maximizing sales and in-house share within the assigned accounts. You are the functional (digital) marketing expert and based on your skills and experiences you can further grow our performance.
You are taking care of both Sony’s online and in-store presence and make sure we serve the full consumer journey (from awareness to conversion) by initiating 360° marketing campaigns. You are driving both traffic and conversion by making sure all aspects are covered. From data-driven digital content execution to sales-driven performance marketing campaigns. Based on your hands-on experience you will deploy the best mix of marketing channels that will drive sales whilst keeping a close eye on account profitability. You are continuously exploring the latest developments within digital marketing that we can apply within our Channel Marketing activities. At the same time you will ensure that our field sales team is fully committed to strive for best-in-class in-store presentation and implementation of marketing actions.
The Benelux team consists of Channel Marketing Specialists, guided by our Channel Marketing Head. You are reporting to our sales manager and are collaborating closely with Account Management to make sure we connect the dots between marketing and sales.
Your Key Responsibilities
• Grow Sony’s online and in-store sales by optimizing our marketing activities
• Manage and develop Sony’s customer relationships
• Independently manage (digital) marketing channels on a daily basis
• Select the most effective mix of marketing channels to achieve the best ROI
• Deploy impactful product launches both from online and in-store perspective
• Create annual marketing budget plans for your assigned accounts
• You ensure our field sales team is focusing on the right objectives to maximize sales
• Create an omni-channel marketing strategy by connecting online and in-store activities
• Analyze campaign performances (ROAS / ROI) with accurate conversion attribution
• Maximizing Conversion Ratio Optimization (CRO) with best-in-class content execution
• Maintain and improve product pages and utilize your SEO/SEA experience
• Connect marketing and sales in close collaboration with Account Management
• Identify new trends and opportunities for business growth
What is Sony looking for?
• Bachelor or Master’s degree in economics, business (administration), marketing or sales related
• Commercially driven with good analytical and communication skills
• 2+ years hands-on experience in (digital) marketing channels
• Broad experience in deploying the marketing-mix (SEA, SEO, Social, Display, Video, E-mail)
• Eye-for-detail to make the difference in digital content execution
• Experience in SEO by improving product pages (texts, photos, videos, links).
• Eagerness to know the latest marketing developments and stay up to date with trainings
• Knowledge of Google / Adobe analytics and able to translate data into concrete actions
• Confident communicator capable to inspire on different levels in the organization, from Digital Content Specialists to Senior Management
• Proactive and with entrepreneurial mind set
• Excellent knowledge of English and Dutch spoken & written
• Pre: experience in working within omni-channel retailer environment
• Pre: experience in consumer electronics branch
Life at Sony
We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each other, and enjoy a collaborative culture.
We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys, respect their suggestions, then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.
You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We also encourage our staff to try exciting new roles, in a wide range of countries, with a supportive mobility team to support you if you take that leap!
Bring your uniqueness to Sony
We are passionate about creating a culture that promotes equity and cultivates inclusion, diversity, and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sony’s purpose – ‘to fill the world with emotion, through the power of creativity and technology’. We want you to bring your unique self to work and help shape our culture.
We are Sony Europe
Our people collaborate in an environment of respect, integrity, and open-mindedness. Diverse teams from all over Europe are the driving force for our business, and we embrace the differences that make each of us original and unique.
With offices in 28 European countries, Sony Europe caters to consumer, professional, semiconductor and healthcare markets with innovative electronics products and solutions. Our European laboratories research and develop new technologies and capabilities that contributes to the Sony Group and important issues on a planetary scale.
Bring your passion, creativity and ambitions to Sony Europe. Apply now, and let’s create the future together.
Equal Opportunity
Sony Europe is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, gender, citizenship, ancestry, age, physical or mental disability, sexual orientation, gender identity, medical condition, or any other protected characteristics.
Disability Accommodation for Applicants to Sony Europe
Sony Europe will provide reasonable accommodation for any qualified individuals with disabilities in the application process. For reasonable accommodation requests, please contact us by email at [email protected] or by mail to: Sony Europe B.V, Human Resources Department, the Heights, Brooklands, Surrey, KT13 0XW, UK. When contacting us please indicate the position you are applying for, and the accommodation required.
What We Do
See everything new from the world of Sony USA—including electronics, PlayStation, movies, music and TV shows—plus find support for your Sony products.
Sony’s purpose is simple. We aim to fill the world with emotion, through the power of creativity and technology. We want to be responsible for getting hearts racing, stirring ambition, and putting a smile on the faces of our customers. That challenge, combined with our spirit of innovation, motivates us to create groundbreaking technology, entertainment, and services for people worldwide.
Our history as a global brand has been built around employees that all have a passion for touching peoples' lives, and pride in pushing beyond the status quo to produce truly extraordinary results.
We’re uniquely positioned because we operate in many different industries - from movies and music to video games and electronics. And, with offices around the globe, we benefit from a global workforce that learns and grows together through mutual respect.
If you're ready to join a diverse team at an innovation-led company with the power to change lives, then we encourage you to read up on the different Sony group companies and check out our Life page. Then, get in touch, and together, let’s make the world say wow.
