Channel Marketing Manager

Posted 5 Days Ago
Be an Early Applicant
2 Locations
In-Office
93K-110K Annually
Senior level
Fintech
The Role
Design and execute omni-channel marketing campaigns for the Intermediary distribution channel; manage campaign calendar, project plans and product launches; create partner-tailored collateral and sales enablement; analyze campaign performance and optimize; support events, compliance reviews, and cross-functional alignment to drive growth for SMAs and other products.
Summary Generated by Built In
Channel Marketing ManagerSan Antonio, TX | Boston, MAAbout Victory Capital:

Victory Capital (NASDAQ: VCTR) is a diversified global asset management firm. We serve institutional,
intermediary, and individual clients through our Investment Franchises and Solutions Platform, which
manage specialized investment strategies across traditional and alternative asset classes. Our
differentiated approach combines the power of investment autonomy with the support of a robust, fully
integrated operational and distribution platform. Clients have access to focused, top-tier investment
talent equipped with comprehensive resources designed to deliver competitive long-term performance.

Victory Capital is headquartered in San Antonio, Texas. To learn more, visit www.vcm.com or follow us
on Facebook, Twitter (X), and LinkedIn.

General Summary and Purpose:

The Channel Marketing Manager will help develop and execute targeted marketing strategies for Victory
Capital's Intermediary distribution channel, aligning strategic firm initiatives with our broader marketing
efforts to accelerate sales activity. In this role, you will design and deliver high-impact, omni-channel
marketing campaigns, through close collaboration with internal partners, and maintain a concentrated
emphasis on driving comprehensive growth strategies for focus products, including Separately Managed
Accounts (SMAs).

You will report to the Channel Marketing Director.

You Will:
  • Serve as primary Marketing liaison for Intermediary Sales, ensuring seamless communication
    and alignment with Victory Capital's strategic objectives
  • Develop and manage Intermediary Marketing campaign calendar, project plans and timelines
  • Build and execute multi-channel marketing campaigns to drive awareness, engagement and conversion in Victory Capital’s products and strategies
  • Strategically leverage distribution partner data packs for marketing initiatives that help grow sales
  • Analyze campaign performance data, provide optimization recommendations and report results to leadership
  • Understand financial markets, products, industry topics or trends, and content development to maintain standards put forth by the company and industry
  • Support product launches and product changes through management of related project plans and client communications
  • Develop specialized product marketing materials and educational content tailored to Intermediary partners
  • Support sales enablement tool development and training material creation
  • Assist with event marketing and conference support
  • Execute monthly, quarterly and ad hoc product collateral updates
  • Coordinate compliance and legal review of marketing deliverables
  • Other special projects as required
You Have:
  • Bachelor's degree in marketing or business
  • 5+ years of experience in a marketing or channel marketing role
  • Demonstrated success developing marketing programs; asset management or financial services experience is preferred
  • Experience working with intermediary and national accounts distribution partners and financial advisors is a plus
  • Strong project management skills with ability to manage multiple initiatives simultaneously
  • Exceptional attention to detail with ability to maintain accuracy across deliverables
  • Proven ability to successfully build internal and external business relationships
  • Excellent communication skills
  • Ability to set goals, work independently or collaboratively and drive results
Our Benefits:

Victory Capital Management offers excellent Medical, Dental, Vision plans, Flexible PTO, Family Medical and Disability Leaves, Education Tuition Reimbursement and a 401k plan with a generous employer match.

Target Compensation:

The target base salary range for this position in San Antonio is $93,000 - $105,000.

The target base salary range for this position in Boston is: $96,000- $110,000.

Salaries are determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience, certain degrees, and certifications. Victory Capital Management operates a pay-for-performance compensation philosophy and total compensation may vary based on role, location, department and individual performance. Victory Capital Management’s total compensation package includes the opportunity for annual compensation bonuses and/or commissions and a generous benefits package.

We are committed to equal employment opportunity without regard to actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, height, weight, hair texture or a hairstyle historically associated with race to include braids, locks, or twists; or any other characteristic protected by applicable federal, state, or local laws and ordinances. 

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Skills Required

  • Bachelor's degree in marketing or business
  • 5+ years of experience in a marketing or channel marketing role
  • Demonstrated success developing marketing programs
  • Asset management or financial services experience
  • Experience working with intermediary and national accounts distribution partners and financial advisors
  • Strong project management skills with ability to manage multiple initiatives
  • Exceptional attention to detail and accuracy across deliverables
  • Proven ability to build internal and external business relationships
  • Excellent communication skills
  • Ability to set goals, work independently or collaboratively and drive results
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The Company
HQ: San Antonio, TX
395 Employees

What We Do

Victory Capital is a diversified global asset management firm. The Company operates a next-generation business model that combines boutique investment qualities with the benefits of a fully integrated, centralized operating and distribution platform. Our differentiated model is comprised of ten autonomous investment franchises, each with an independent culture and investment approach. Additionally, we offer a Solutions Platform, featuring our VictoryShares ETF brand. Victory Capital provides specialized investment strategies to institutions, intermediaries, retirement platforms and individual investors. We offer a diverse array of independent investment approaches and innovative investment vehicles designed to drive better investor outcomes. This includes actively managed mutual funds and separately managed accounts, rules-based and active ETFs, multi-asset class strategies, custom solutions and a 529 College Savings Plan. We are headquartered in San Antonio, TX, with offices in Cleveland, Cincinnati and Rocky River, OH; San Francisco, CA; Denver, CO; Birmingham, MI; New York, NY; Boston, MA; and Des Moines, IA. Additionally, we have investment professionals in London, Hong Kong and Singapore. To learn more about Victory Capital, visit our website: https://www.vcm.com

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