The Senior Channel Marketing Manager will play a key role in optimizing marketing investment, implementing best practices, and integrating with marketing technology across Vanguard’s Financial Advisor Services division. This role will work closely with multiple stakeholders to execute marketing strategy across paid media channels in order to drive growth and value. Focus areas include implementing media strategy, budgeting, executing, reporting, ongoing campaign optimization, and collaboration with other paid channel managers as well as internal and external partners. They will play a critical role in delivering on the business KPIs for marketing and helping improve the ROI on Vanguard’s paid media investment.
RESPONSIBILITIES:
Individually leads the creation and execution of b2b, Financial Advisor focused media advertising strategies
Creates channel marketing plans by translating business objectives into defined channel marketing goals, strategies, and tactics
Manages internal and external partners to ensure successful campaign execution, analysis and performance
Transforms campaign metrics and market research into actionable media tactics and strategies
Leads the development and implementation of campaign measurement plans to track, report on, and optimize results
Accountable for on-time, on-budget campaigns, and quality assurance of ad placements
Develops positive working relationships within the department, across the company, and with our agency partners and media vendors
Helps lead internal meetings with media and marketing teams to share campaign strategies, performance and guide prioritization
Develops others through education and collaboration on media best practices
Stay apprised of industry standards, new media programs/trends, and competitive landscape
Ensure media campaigns adhere to compliance and legal standards working closely with these key business functions to monitor and approve all communications
QUALIFICATIONS:
Minimum of five years of paid media management required
Undergraduate degree in Marketing or equivalent experience. Graduate degree preferred.
Strong direct paid media channel management experience required
Sees bigger picture of media, understands broader digital advertising concepts and the industry landscape
Effective communicator, confident in ability to act as a decisionmaker for Paid Media and present confidently to Marketing leaders and business stakeholders
Strong analytical skills including media performance evaluation and insight development
In depth understanding of media buying tools and common digital platforms (Google, Adobe, Meta, DSPs, Doubleclick).
Experience with Microsoft PowerPoint; Excel and Word
Self-motivated; excellent interpersonal, oral, and written communication; problem solving, and decision-making skills
Excellent organizational, time management, and multitasking capabilities a must
Strict attention to detail, work quality, and deadlines
Experience in financial services vertical, or regulated industries, a plus
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Vanguard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vanguard and has not been reviewed or approved by Vanguard.
-
Retirement Support — Retirement support appears unusually strong through a 401(k) design that includes a match plus an additional employer contribution, which can materially lift long-term total rewards. HSA seeding and an enhanced employer match further strengthen the savings-and-benefits value of the package.
-
Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle support is reinforced by a sizable annual FlexFund stipend that can be applied across many day-to-day categories such as fitness, childcare, and other personal expenses. On-site or virtual clinics and fitness options add practical health and wellness convenience.
-
Affordable Benefits — Healthcare and related benefits are positioned as comparatively affordable via heavily subsidized medical plans and broad coverage options. This affordability can offset moderate base pay for employees who place higher value on out-of-pocket cost reductions.
Vanguard Insights
Similar Jobs
What We Do
We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests. Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind. Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets. For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin Vanguard Marketing Corporation, Distributor.
