Chervon is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We focus on hand-held portable power tools, stationary bench tools, laser and electronic equipment and outdoor power equipment. With world-class R&D, design, manufacturing, supply chain, marketing, sales, and service teams throughout the world, we do it all.
Job Summary:
The Channel Marketing Manager – Power Tools, Retail Key Accounts is responsible for driving profitable share growth across the served markets by managing the development of the channel penetration and harmonization strategies. This includes developing marketing, sales, and merchandising strategies within and across channels which deliver top line sales targets and bottom-line profit with efficient utilization of working capital.
Brand Responsibility: FLEX, SKIL
Channel Responsibility: Home Centers, Hardware, & Other Key Strategic Customers
Key Job Responsibilities:
Strategic Marketing & Assortment Planning
- Long term strategic planning leadership.
- Lead development and execution of cross-functional business plan & key objectives.
- Lead brand strategy and positioning within assigned customers and channels.
- Risk and opportunity planning and support.
Channel & Customer Management
- Identification and understanding of key channel partner objectives, behaviors and strategies.
- Lead customer line review strategy and development.
Channel New Product Launch Planning & Execution
- Develop and execute a comprehensive new product commercialization plan for key strategic customers in collaboration with brand, sales, product and the customer.
- Lead strategy development and execution of channel specific new product launch materials, assets and programs.
Co-Marketing & Merchandising
- Lead and develop fully integrated co-marketing campaign planning and execution with customers and key channel partners.
- Lead strategy, development and execution of compelling customer or channel specific sales & POP materials across all mediums.
Competencies:
- Thinks strategically
- Strong analytical competency
- Channel and customer experience
- Demonstrates financial literacy
- Continually expands industry expertise
- Learn about new channels, products and industries
- Builds alliances and works effectively with cross-functional teams
- Communicates efficiently and effectively
Required Education and Experience:
- A bachelor's degree in business or equivalent and 3 to 5 years of proven success as a channel manager, account manager, or other related experience.
- Experience in building and successfully executing product pricing strategies within the retail environment
- Appreciates and thrives within an entrepreneurial environment
- Experience with sales performance metrics reporting and analytics
- Excellent communication skills
- Team management skills
- Strong analytical and organizational skills
- Fluency in key business measures – sales, gross margin, etc.
- Demonstrated ability to manage multiple projects
- Salesforce experience a plus.
Travel:
This position requires up to 15% travel. International travel may be required on occasion.
Work Environment:
This job operates in a professional office environment with the option for hybrid work schedules. It also requires communication via email and video conference with international teams on a weekly basis.
Chervon North America operates in a casual and fun environment. We offer a very competitive benefits package including health, dental, vision, short/long-term disability, life insurance, parental leave, a generous 401(k) match, an open PTO program and a hybrid work environment.
We think Chervon is a great place to work! Be part of our new future! Better Tools. Better World.
Top Skills
What We Do
CHERVON is a leading global provider to the power tool, outdoor power equipment and related industries. We build better tools to help build a better world!
Our international footprint for collaboration and innovation supports the global markets we serve. With engineering, manufacturing and testing in China and Europe, design teams in China, Europe and North America, and sales and marketing offices in China, Europe, North America and Australia, CHERVON is immediately aware of market developments and needs and is extremely well positioned to innovate new and effective product solutions. Our corporate culture engages our international teams to work closely and efficiently to provide to our customers with excellent products and services of the highest standard.
Chervon North America, Inc. includes the North America Corporate Headquarters and Design Team and regional Sales and Marketing offices in five North American locations.
