Channel Insights Analyst

Posted 3 Hours Ago
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Detroit, MI
Hybrid
Mid level
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
The Role
The Channel Insights Analyst collaborates with Chevrolet Marketing and cross-functional teams to provide data-driven insights that support strategic business decisions. Responsibilities include conducting competitive analysis, tracking vehicle performance, and synthesizing complex data into concise reports for leadership. The role requires expertise in automotive market analysis and strong communication skills.
Summary Generated by Built In

Description
This role is categorized as hybrid . This means the successful candidate is expected to report to Warren Cadillac-Tower three times per week, at minimum. This job may be eligible for relocation benefits.
The North America Market Analysis Team (NAMA) is at the pulse of the Sales Operations organization! As the Chevrolet Marketing Insights Analyst , you will work collaboratively with the Chevrolet Marketing Teams and cross-functional team members in NAMA, Sales Operations, Finance, Marketing, Advertising, and Agency partners, among other teams. You are expected to become a subject matter expert on the various analytical tools, data sources and automotive industry trends to help Chevrolet Marketing make strategic business decisions. You will be challenged to provide unbiased consumer and market insights by aggregating and consolidating multiple data sources to tell a story. The ability to define the problem, determine appropriate tools and data, synthesize the findings and develop insights and recommendations is required.
NAMA is looking for talented individuals who possess the education, experience, and passion to generate analytical insights and provide market insights in a fast-paced environment that will lead to informed decision-making and positive business results.
Job Summary

  • Provide internal clients with data and strategic insights to assist in making informed business decisions
  • Conduct competitive analyses and understand implications it may have for the division
  • Track monthly performance of key vehicles verses their competitors and identify areas of concern or opportunities
  • Support requests for strategic assessments and analyses
  • Collaborate with Channel and extended NAMA/Sales Operations team on learnings and insights that benefit the broader organization


Essential Skills Required

  • A client-service orientation in a high-energy environment
  • Ability to synthesize complex analyses into concise summaries for Leadership
  • Comfortable with ambiguity and a problem solver
  • Detail oriented
  • Intellectual curiosity and a self-starter
  • A commitment to quality and data accuracy to avoid mistakes / errors
  • Ability to work collaboratively and be effective with cross-functional teams
  • Responsive to feedback and flexible to pivot strategic direction
  • Desire and ability to learn new tools, methodologies quickly
  • Effectively manage multiple assignments
  • Excellent oral and written communications skills
  • Highly developed presentation skills
  • Advanced Excel and PowerPoint skills required
  • Thorough understanding of major automotive data sources (PIN, POLK, IHS, CVI, etc.)


Additional Description
Educational Qualifications

  • Bachelor's degree required, preferred in Economics, Business, Statistics or other related
  • 4+ years of automotive forecasting and/or automotive market analysis experience
  • A plus: Master's Degree in Business, Economics, or Statistics


GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE
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About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
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From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Top Skills

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What the Team is Saying

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The Company
HQ: Detroit, MI
165,000 Employees
Hybrid Workplace
Year Founded: 1908

What We Do

At General Motors, our vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion. We wholeheartedly embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all.

Our industry and company are undergoing a once-in-a-lifetime technological transformation, which is reshaping our approach to technology and innovation. We are expanding our horizons through new technology platforms and driving innovations that deliver exceptional value to our customers.

Why Work With Us

At General Motors, our purpose is to pioneer the innovations that move and connect people to what matters. We’re driving the world forward, together. We’re building vehicle software alongside its hardware, hands-free driving that will lead to autonomy, and EVs that charge your home for an all-electric future.

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