Channel Expertise Consultant

Posted 11 Days Ago
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Madrid, Comunidad de Madrid, ESP
In-Office
Senior level
Agency
The Role
Operate media planning and buying campaigns for a client portfolio across a specific channel. Negotiate with media partners, ensure campaigns meet deadlines and performance objectives, maintain client satisfaction, and drive trading teams toward productivity targets. The role requires expertise in media planning, buying, programmatic advertising, media technology, data and content partners, operational performance tools, advertising platforms, and business intelligence software.
Summary Generated by Built In

Agency :

TIDART

Job Description :

The Channel Expertise Consultant is operating Media Experience (Mx) campaigns for a client portfolio on a specific channel.

Mission & Responsibilities 

  • Operate media planning and buying (when required) for the delivery of advertising campaigns for your client portfolio in alignment with Mx Development guidelines (omnichannel strategy) and usage of appropriate decision frameworks 
  • Negotiate with relevant Media Partners on specific channel in support of the Channel Expertise Manager 
  • Ensure the smooth running of campaigns respecting deadlines 
  • Ensure client satisfaction on the campaign delivery and performance 
  • Be accountable for reaching the target objectives/productivity plan, driving the trading teams in reaching their objectives 

 
Previous experience & Industry background  

  • 5+ years in media planning 
  • Media Agency, Trading desk 

 
Qualifications & Languages  

  • Master’s degree in Business, Marketing, Advertising 
  • Languages: English (Intermediate)   

 
Soft skills & Competencies   

  • Managing execution 
  • Detail oriented 
  • Being flexible, adaptable, authentic & open 
  • Media planning and media buying 
  • Mx Expert 
  • Strong knowledge of the partners & suppliers (Media, Tech, Data, Content) 
  • Advance Programmatic 
  • OSEP 

 
Technical skills   

  • Media planning tools  
  • Operational performance management tools (Pilot, IOMT) ​ 
  • Business intelligence software (i.e. Tableau, Datorama, Power BI) 
  • Advertising technologies (e.g. ad servers, ad platforms)​ 
  • Office software  

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

Skills Required

  • At least 5 years of experience in media planning
  • Experience in a media agency or trading desk
  • Master's degree in business, marketing, advertising, or a related field
  • Intermediate English language proficiency
  • Experience with media planning and media buying
  • Advanced programmatic advertising knowledge
  • Knowledge of media, technology, data, and content partners and suppliers
  • Experience with media planning tools
  • Experience with operational performance management tools such as Pilot and IOMT
  • Experience with business intelligence software such as Tableau, Datorama, or Power BI
  • Knowledge of advertising technologies, including ad servers and ad platforms
  • Proficiency with office software
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The Company
HQ: Chicago, IL
450 Employees
Year Founded: 2012

What We Do

Fearless. Fast. Smart. Focused. We are on a relentless quest to be Chicago's most creative company by reinvigorating iconic American brands through cultural relevance. We are passionate makers, digital disruptors, artists who don't color inside the lines. We work smarter. Push harder. Break things. Make things. And we're always looking forward.

Why Work With Us

Our agency gets out of bed in the morning to undertake what we call 'meaningful disruption' in an industry that is in need of serious transformation. We are not looking for the same, boring solutions that are chock-full of brand and marketing rhetoric but seek people that want to change the advertising game.

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