Channel Account Manager

Posted 2 Days Ago
Be an Early Applicant
Abu Dhabi, ARE
In-Office
Mid level
Hardware • Information Technology • Cybersecurity
The Role
Manage and grow channel partner network in Abu Dhabi by recruiting, developing, and supporting resellers. Drive sales, meet GP and sell-out targets, provide forecasts, support RFQs/tenders, and collaborate with vendors and internal teams. Maintain CRM records, manage receivables, and deliver channel development and go-to-market strategies to increase market share and profitability.
Summary Generated by Built In

Job Summary

We are seeking a highly motivated and goal-oriented Channel Account Manager to develop, maintain, and expand our channel partner network across Abu Dhabi. The successful candidate will play a key role in driving sales growth, increasing market share, strengthening partner relationships, and delivering profitable business results. This position requires strong channel management experience, excellent relationship-building skills, and an established network within the Abu Dhabi AV/ELV, UCC, Infrastructure, and Cyber Security market.

Key Responsibilities

  • Drive sales and business development activities across Abu Dhabi and key partner accounts.
  • Expand and strengthen the channel partner ecosystem by recruiting, developing, and managing strategic reseller relationships.
  • Achieve sell-out targets while increasing market share and maintaining profitability.
  • Deliver targeted gross profit (GP) margins and meet organizational business objectives.
  • Ensure company expectations are met in areas including:
    • Gross Profit (GP)
    • Days of Inventory
    • Channel Development Plans
    • Go-to-Market Strategies
    • Marketing Activities
    • Partner Coverage and Breadth
  • Identify customer needs and provide cost-effective solutions that align with business requirements.
  • Develop and execute a comprehensive channel strategy for the Abu Dhabi market.
  • Build and maintain strong relationships with key decision-makers within partner organizations.
  • Support partners with RFQs, tenders, and project opportunities to maximize closure rates and profitability.
  • Collaborate closely with vendor distribution teams, enterprise account managers, and internal stakeholders to drive successful project closures.
  • Provide accurate weekly sales forecasts and commit reports to management and vendors.
  • Map and engage the right contacts within partner organizations and facilitate training on products, pricing, and technology solutions.
  • Guide partners in enhancing their partnership status and competency levels with vendors.
  • Monitor and manage credit limits, deliveries, invoicing, collections, and receivables.
  • Maintain CRM records daily, ensuring accurate pipeline management, forecasting, and reporting.
  • Work closely with channel partners to qualify opportunities, sanitize the sales funnel, and ensure forecast accuracy.

Requirements

 

Qualifications & Experience

  • Bachelor's degree in Business Administration, Sales, Marketing, IT, or a related field.
  • Minimum of 3-5 years of channel sales, account management, or business development experience within the IT distribution industry.
  • Proven experience in Abu Dhabi market development and channel management.
  • Strong knowledge of:
    • Audio Visual (AV)
    • Unified Communications & Collaboration (UCC)
    • Enterprise Infrastructure
    • Cyber Security Solutions
    • ELV Distribution
  • Demonstrated success in achieving sales targets and driving channel growth.
  • Experience working with vendors, distributors, resellers, and system integrators.

Skills & Competencies

  • Strong sales, negotiation, and business development skills.
  • Excellent relationship management and networking abilities.
  • Proven ability to build strategic partnerships and manage key accounts.
  • Strong forecasting and pipeline management skills.
  • High level of commercial awareness and profitability management.
  • Excellent communication and presentation skills.
  • Proficiency in CRM systems and sales reporting tools.
  • Ability to work independently and manage multiple priorities in a fast-paced environment.

Requirements

Mandatory Requirements

  • Existing channel partner network in Abu Dhabi for AV, UCC, Infrastructure, and Cyber Security solutions.
  • Abu Dhabi market experience is essential.
  • Experience in AV/ELV Distribution is highly preferred.

Benefits

What We Offer

  • Opportunity to drive business growth in a strategic market.
  • Collaborative and dynamic work environment.
  • Career growth and development opportunities.
  • Competitive salary and performance-based incentives.

If you are passionate about channel sales, partner development, and driving business growth in Abu Dhabi, we encourage you to apply.



Skills Required

  • Bachelor's degree in Business Administration, Sales, Marketing, IT, or related field.
  • Minimum of 3-5 years channel sales, account management, or business development experience within the IT distribution industry.
  • Proven experience in Abu Dhabi market development and channel management.
  • Existing channel partner network in Abu Dhabi for AV, UCC, Infrastructure, and Cyber Security solutions.
  • Strong knowledge of Audio Visual (AV), Unified Communications & Collaboration (UCC), Enterprise Infrastructure, Cyber Security Solutions, and ELV Distribution.
  • Experience working with vendors, distributors, resellers, and system integrators.
  • Proficiency in CRM systems and sales reporting tools.
  • Experience in AV/ELV Distribution.
  • Proven track record of achieving sales targets and driving channel growth.
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The Company
116 Employees
Year Founded: 2019

What We Do

Tech First Gulf is a Dubai-based, value-added IT distributor serving the Middle East and Africa. The company delivers leading technology brands with fast availability and regional support, while specializing in volume distribution, audio-visual systems, IT infrastructure, and cybersecurity. Its business sits at the intersection of technology distribution and IT services, supporting regional access to enterprise technology and related solutions for customers.

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