CELESTIQ Assistant Marketing Manager

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Detroit, MI
Hybrid
Internship
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
The Role

Description
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum.
THE ROLE
The Cadillac CELESTIQ is set to wow the world, showcase the brand and its capabilities, and offer a highly exclusive experience for the global ultra-lux market. This role is the crucial point to identify and bring together all the processes, materials, and resources necessary to launch and support the CELESTIQ. You will function as an integral member on the Cadillac team to drive integration across all sales, marketing, design, and engineering initiatives. You will collaborate closely with the Cadillac House, Design, Engineering and Program Management teams to bring each unique vehicle to realization.
As the Cadillac CELESTIQ Assistant Product Marketing Manager, you will focus on strategies and initiatives aimed at generating awareness and driving leads among ultra lux clientele. It's a highly creative and innovative role, where you'll be able to work with your team to identify strategic partnerships, moments and events to reach new potential clients. You will manage ensuring customer experiences live up to the Cadillac brand promise and the exceptional attributes of the vehicles themselves. This position will heavily rely on a deep passion for the customer journey, a consumer-first mindset and a comprehensive understanding of how marketing channels can support an ultra-lux product.
KEY RESPONSIBILITIES

  • Develop and lead the annual CELESTIQ marketing plan and manage budget
  • Use research to develop a deep understand of the CELESTIQ target client and competitor products
  • Provide strategic and creative direction on structuring content and experiences that best penetrate the ultra-lux market
  • Strategize and execute key CELESTIQ events and partnerships to reach new clients and generate leads
  • Lead and enable all the workstreams necessary as part of the solution-set to sell, distribute and support CELESTIQ vehicles
  • Identify and lead innovative strategies to elevate the Cadillac client experience and in turn the brand
  • Lead the mapping of key internal processes that best leverage existing infrastructure and resources
  • Monitor and track progress on marketing initiatives, collaborating closely with teams across PDM, social, website and our agency partners
  • Manage cross functional teams to establish timelines, ensuring on-time delivery of projects
  • Work with Corporate CX and GMIT to develop CELESTIQ tools (vehicle app, Visualizer, Care Center, etc.)
  • Foster strong partner relationships and hold weekly status meeting with design, engineering, comms, social, web, etc.


REQUIREMENTS

  • Bachelor's Degree Required
  • MBA preferred
  • 5+ years of marketing, brand or media experience
  • Experience managing cross functional teams
  • Ability to define new processes and innovative ways to deliver an unmatched customer experience
  • Proven working experience in project management
  • Ability to navigate through ambiguity, implement structure and drive consensus among stakeholders with diverse perspectives
  • High level of organizational skills with ability to keep multiple priorities moving and to react effectively to change
  • Ability to communicate strategy and plans effectively
  • Ability to write a compelling communications brief, drive clear direction and provide strategic and creative feedback to partners
  • Ability to lead program implementation by collaborating with stakeholders, making the right compromises and addressing obstacles
  • Ability to work independently
  • Excellent communicator and ability to present to senior leadership
  • Strong understanding of the GM organization and its key functions preferred
  • Ability to travel, including some weekends (est. 1x/month). Ability to occasionally work irregular hours.


Additional Description
This role may be eligible for relocation benefits.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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The Company
HQ: Detroit, MI
165,000 Employees
Hybrid Workplace
Year Founded: 1908

What We Do

At General Motors, our vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion. We wholeheartedly embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all.

Our industry and company are undergoing a once-in-a-lifetime technological transformation, which is reshaping our approach to technology and innovation. We are expanding our horizons through new technology platforms and driving innovations that deliver exceptional value to our customers.

Why Work With Us

At General Motors, our purpose is to pioneer the innovations that move and connect people to what matters. We’re driving the world forward, together. We’re building vehicle software alongside its hardware, hands-free driving that will lead to autonomy, and EVs that charge your home for an all-electric future.

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Roles that are categorized as Hybrid mean that the successful candidate is expected to report onsite to the designated facility at least three times per week or other frequency as dictated by the business.

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