Job Description
General Summary:
The Sr. Manager, Marketing Automation, CDP & OneTrust leads day-to-day execution of marketing automation, customer data activation, and consent integration. The role translates business requirements into operational requirements, manages customer data activation, partners with DTE and production partners to implement, test, and optimize capabilities. Internally, the focus is requirements, coordination, alignment, prioritization, and vendor oversight, while DTE and partners handle build and configuration. The role also builds the documented processes and clean data that will support AI-driven automation.
Key Duties and Responsibilities:
- Partner with business stakeholders to understand their strategic goals, customer-engagement objectives, and evolving channel needs.
- Translate business requirements into operational requirements across CDP, identity resolution, audience management, marketing automation, and consent integration, including user stories and acceptance criteria.
- Identify opportunities to optimize customer-data activation, audience strategies, segmentation, journey orchestration, personalization, and coordinated channel execution.
- Collaborate with commercial, omnichannel, brand, field, and marketing-operations teams to identify new audience segments and customer journeys that can improve engagement and customer experience.
- Manage customer data activation to enable segmentation, journey orchestration, personalization, and coordinated execution across channels.
- Manage the execution backlog, prioritize work, and align stakeholders on timelines and dependencies.
- Partner with DTE to implement, test, and optimize capabilities, resolving issues and improving scalability and speed-to-market.
- Oversee DTE and third-party partners during execution, tracking deliverables, timelines, and quality, and coordinating UAT and go-live readiness.
- Confirm consent and preference data flows accurately from OneTrust to the CDP and into marketing automation.
- Ensure processes follow privacy, consent, data governance, and platform operating requirements (GDPR, CCPA/CPRA, HIPAA where applicable, and local pharmaceutical codes), with audit-ready traceability.
- Monitor platform performance, gather user feedback, and identify repeatable tasks that can be automated.
- Experience applying or supporting AI capabilities for predictive segmentation, personalization, or platform performance improvement.
Education and Experience:
- Bachelor’s degree in business, science, information systems, or a related field.
- Six or more years of experience in marketing technology delivery, business systems, or platform operations.
- Working knowledge of Salesforce Marketing Cloud (journeys, automations, triggers, APIs); Adobe Campaign or Marketo is also relevant.
- Working Knowledge of CDP concepts, including identity resolution, audience management, and activation.
- Familiarity with consent and preference management, ideally OneTrust.
- Experience with requirements definition, UAT, Agile, and Jira, and overseeing vendors or technology partners.
- Strategic thinker with demonstrated ability to execute ‘hands on’ while being innovative and flexible
- Experience with product roadmaps development and influencing key stakeholders for buy in on business priorities
- Excellent communication and presentation skills with proven ability to explain complex information to others
- Proven ability to work with external business partners and vendors
- Demonstrated ability to work independently, and manage complex projects that require collaboration across functional and geographic areas
At Vertex, we embrace continuous learning and encourage employees to stay informed on advances in AI, technology, automation, and industry trends. We seek talent who bring an external perspective, demonstrate curiosity and sound judgment, and thoughtfully adopt new capabilities that improve decision-making, drive innovation, increase efficiency, and help deliver better outcomes for patients.
Pay Range:
$144,000 - $216,000Disclosure Statement:
The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.
At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.
Flex Designation:
Remote-EligibleFlex Eligibility Status:
In this Remote-Eligible role, you can choose to be designated as:
1. Remote: work remotely five days per week and come into the office on occasion – you’re always welcome on-site; or select
2. Hybrid: work remotely up to two days per week; or select
3. On-Site: work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.
#LI-Remote
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [email protected]
Skills Required
- Bachelor's degree in business, science, information systems, or a related field
- Six or more years of experience in marketing technology delivery, business systems, or platform operations
- Working knowledge of Salesforce Marketing Cloud, including journeys, automations, triggers, and APIs
- Working knowledge of Customer Data Platform concepts, including identity resolution, audience management, and activation
- Familiarity with consent and preference management
- Experience with requirements definition, user acceptance testing, Agile, Jira, and overseeing vendors or technology partners
- Experience developing product roadmaps and influencing stakeholders on business priorities
- Excellent communication and presentation skills, including the ability to explain complex information
- Proven ability to work with external business partners and vendors
- Ability to work independently and manage complex cross-functional and geographically distributed projects
- Experience with Adobe Campaign or Marketo
- Experience with OneTrust
- Experience applying or supporting AI capabilities for predictive segmentation, personalization, or platform performance improvement
Vertex Pharmaceuticals Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vertex Pharmaceuticals and has not been reviewed or approved by Vertex Pharmaceuticals.
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Parental & Family Support — Policies provide 12 weeks of 100% paid bonding leave for all U.S. parents with additional fully paid time for birth parents. Family-forming supports include adoption and surrogacy assistance, fertility options like IVF and egg cryopreservation, breast‑milk shipping, subsidized childcare, backup care, and a DCFSA match.
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Leave & Time Off Breadth — Time off includes roughly four weeks of vacation, 13 holidays, sick time, and two companywide shutdowns (summer and year‑end). Some roles also include flexible or unlimited time off and paid volunteer time.
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Retirement Support — Programs include a 401(k) plan with employer contributions and an employee stock purchase plan. Filings describe employer contributions occurring in company stock, supporting long‑term ownership.
Vertex Pharmaceuticals Insights
What We Do
Vertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious and life-threatening diseases. We discovered and developed the first medicines to treat the underlying cause of cystic fibrosis (CF), a rare, life-threatening genetic disease. In addition to clinical development programs in CF, Vertex has more than a dozen ongoing research programs focused on the underlying mechanisms of other serious diseases. Founded in 1989 in Cambridge, Massachusetts, our corporate headquarters is now located in Boston’s Innovation District, and our international headquarters is in London, United Kingdom. We currently employ approximately 3,500 people in the United States, Europe, Canada, Australia and Latin America with nearly two-thirds of our staff dedicated to research and development. Vertex is consistently recognized as one of the industry’s top places to work by Science Magazine, The Boston Globe, Boston Business Journal and the San Diego Business Journal. Our research and medicines have also received esteemed recognitions, including the Robert J. Beall Therapeutics Development Award, the French Prix Galien and the British Pharmacological Society awards.
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