Branding Coordinator

Posted 6 Days Ago
Be an Early Applicant
Kinshasa, COD
In-Office
Junior
Fintech • Payments • Financial Services
The Role
Coordinate agent branding initiatives across the Democratic Republic of Congo. Responsibilities include preparing and distributing branding materials, improving agent visual standards, sourcing cost-effective branding partners, tracking installation quality and visibility, coordinating with field sales teams, and managing marketing-material inventory to prevent stock-outs. The role is permanently based across Kinshasa, Bandundu, and Kongo Central, with travel to field locations.
Summary Generated by Built In
Our mission

We're making Africa the first cashless continent.

In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.

We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across 9 countries and are growing fast.

Our goal is to make Africa the first cashless continent and that's where you come in...

How you'll help us achieve it

As an Agent Branding Coordinator at Wave, you will supervise all the agent network branding initiatives. You'll help to coordinate the day-to-day operations of our agent branding of agencies and help us maintain desirable visibility and agent activation rates as we rapidly scale our business in the Democratic Republic of Congo.


In this role you’ll:


  • Prepare supporting and branding materials to be installed at each of our agents.
  • Recommend cost-efficient sources (new channels, partnerships, etc) for better branding partners for production and installation.
  • Improve the visual standards of our agents (normal agents, premium agents, master agents, etc), as per the brand guidelines of the company 
  • Track the progress and quality of our agent network visibility and branding, by working in collaboration with our branding partners and our field sales and agent network management team
  • Receive stock of marketing supplies and materials from our vendors and suppliers, and organize appropriate dispatching; track inventory of all stock and organize orders to avoid stock-outs

Key details


  • Location: Kinshasa, Bandundu, Kongo Central and may travel to field locations.
  • Work authorization in the Democratic Republic of Congo is required
  • This is a permanent position
  • Our salaries are competitive and calculated using a transparent formula. We run performance reviews twice a year and award bonuses to strong performers who have been with the company for more than 6 months
  • We offer generous health insurance for yourself and your dependents
  • We support working parents - we offer 26 weeks of  parental leave for mothers and 4 weeks for fathers, in addition to subsidized child care when they return to work
  • Airtime reimbursement
  • Free food and a beautiful office space

You might be a good fit if you


  • Have 2+ years of experience in brand coordination, brand marketing, or marketing coordination.
  • Bachelor's degree in Marketing, Business, or related field. MBA preferred.
  • Are fluent in English / and French 
  • Are a creative thinker and problem solver
  • Demonstrate strong communication skills
  • Have project management experience, with a solid understanding of project management principles and techniques
  • Have experience at a marketing agency, telecom, payment service provider, FMCG or financial institution and have successfully executed branding campaigns. 

Our team
  • We have a rapidly growing in-country team in Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Uganda, Niger, Sierra Leone, and Cameroon plus remote team members spread across the world.
  • We're deeply passionate about our mission of bringing radically affordable financial services to the people who need them most.
  • We foster autonomy for our employees. You'll own your projects at every stage, from understanding the problem to monitoring your solution in production.
  • We raised the largest Series A in Africa in 2021. Our world-class investors, include Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, Y Combinator, and Partech Africa.
  • We are on Y Combinator's top companies by revenue.
How to apply

Fill out the form below, and upload a resume in English and a cover letter describing your interest in Wave and the role.

We review applications frequently and recommend that you apply to the role that most closely aligns with your skills, experience and career goals.

Wave is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Skills Required

  • 2+ years of experience in brand coordination, brand marketing, or marketing coordination
  • Bachelor's degree in Marketing, Business, or a related field
  • Fluency in English and French
  • Strong communication skills
  • Project management experience and understanding of project management principles and techniques
  • Experience at a marketing agency, telecom company, payment service provider, FMCG company, or financial institution
  • Successfully executed branding campaigns
  • MBA
  • Work authorization in the Democratic Republic of Congo

Wave Mobile Money Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wave Mobile Money and has not been reviewed or approved by Wave Mobile Money.

  • Parental & Family Support — Extended fully paid parental leave and subsidized fertility assistance are emphasized, alongside health coverage that includes dependents. These offerings signal a strong commitment to supporting families across locations, even as exact provisions can vary by country.
  • Leave & Time Off Breadth — Flexible vacation is standard, with most people taking substantial time off in addition to public holidays. Some roles cite even higher ranges, indicating a generous approach to rest and recovery.
  • Fair & Transparent Compensation — Salaries are set using a transparent formula tied to skill and experience rather than negotiation. Clear ranges and equity/bonus components indicate market-aligned offers for many roles.

Wave Mobile Money Insights

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The Company
HQ: Rangoon
3,123 Employees
Year Founded: 2017

What We Do

We're making Africa the first cashless continent. In 2017, nearly 60% of adults in sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash. We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In November 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. In 2019, we expanded to Cote D'Ivoire. Now, we have millions of users and are growing fast. Our goal is to drive financial inclusion and make Africa the first cashless continent

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