Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.
As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.
To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact
Click “Apply” to get started.
What will this role achieve?
The Category Strategy Manager is responsible for shaping and executing the strategic direction of product categories to drive sustainable growth, profitability, and market leadership. This role combines strategic thinking, commercial acumen, insights & analysis, and cross-functional collaboration to deliver category excellence across multiple channels.
Working as part of the Commercial Excellence team and reporting to the Head of Category Strategy, the roles bridges Sales & Marketing to develop and lead multi-year category strategies..
What will be your key deliverables?
Develop Category Vision & Strategies
- Work with the Head of Category Strategy to create our category vision in priority categories such as Savoury, Sweet and Confectionery.
- Help to define the strategic role of each category within the portfolio, including innovation, pricing, and promotional architecture.
- Support the creation & execution of multi-year category strategies aligned with business objectives and customer needs.
- Develop Category Growth Drivers with clear narrative for Cat Dev to take externally to customers.
Setting Consistent Standards & Narratives
- Setting Point of Purchase Standards by channel & category via the creation of category playbooks
- Influence macro space positively for pladis categories directly with key customers, and with CatDev to execute across channels and retailers.
- Develop POV narrative for major Macro retail challenges (eg LHF / GLP-1)
- Provide customer-centric Shopper narratives aligned to pladis plans for CatDev to tailor by customer
Cross-Functional Collaboration
- Partner with the marketing team to ensure category & pladis opportunities are realised by influencing both the NPD pipeline & shopper/consumer marketing activities & choices.
- Partner with Commercial Operations to optimise pricing, pack architecture, and trade investment.
- Work closely with Marketing, Sales, Insights, Finance, Cat Dev and Supply Chain to ensure integrated commercial plans are developed and delivered.
- Work with Brand & Commercial Excellence to advise on pladis NPD, including distribution & ROS assumptions in consultation with CatDev on specific customers
Insights & Analysis
- Leverage consumer, shopper, and market insights to inform category strategy and drive data-led decision-making.
- Ensure a unified approach to business insights, reducing silos and promoting one version of the truth.
Team Contribution
- Actively support capability building within the category strategy function.
- Contribute to a high-performance culture through collaboration and knowledge sharing.
Bring your experience.
- Bachelor’s degree in Business, Marketing, Economics, or a related field.
- Understanding and experience of the UK FMCG market
- Proven understanding of category management principles and execution, including a broad numerical & analytical background
- Ideally minimum 2 years category management (or commercial / commercial operations) experience
- Strategic mindset - capable of transforming brands from products into compelling consumer experiences and scalable growth platforms.
- Proven ability to analyse complex data sets and turn them into clear and useful insights which translate into actionable strategies.
- Story Telling - Strong communication, presentation & influencing skills with a proven record of delivery
- Good relationship building skills with partners
- Proficient knowledge of data sets spanning but not limited to JDA, Nielsen, Kantar, Dunnhumby
- Strong influencing and stakeholder management skills.
- Knowledge of consumer behaviour, shopper & retail dynamics, and market trends.
- Ability to use Microsoft Office products
Our Values
Purpose led – We’re energised and guided by our purpose to bring happiness with every bite
Agile – We’re ever evolving, we never stand still, always improving for our customers and our consumers.
Positive – We’re highly motivated optimistic, courageous, and we inspire each other to be better
Resilient - We’re persistent in the face of setbacks, quick to adapt, learn and move forward
Collaborative – We gain strength from operating as one pladis, winning and succeeding together
Best mix of ingredients
pladis is an equal opportunities employer, like every great recipe we’re a thoughtful mix. A happy and inclusive place to work that’s as diverse as our consumers and the communities we support, live and work in, all around the world. Where every voice is heard, and difference is celebrated. Where fresh perspectives and new ideas help us grow and thrive.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform key job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.
We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.
Top Skills
What We Do
pladis is one of the world’s fastest growing snacking companies and home to much loved brands including McVitie’s, GODIVA and Ülker. pladis also owns regional brands Jacob’s, Go Ahead, Flipz, Turtles, BN, Verkade and many more products across sweet and savoury biscuits, wafer, cake, and chocolate.
pladis also owns regional brands such as Jacob’s, Go Ahead, Flipz, BN, Verkade and many more, delighting consumers with products across the snacking category including sweet and savoury biscuits, wafer, cake, chocolate, gum and candy.
Formed in 2016, pladis is the proud steward of over 300 years of family baking and confectionery experience. The expertise of its 16,000-strong global workforce spans 25 factories in 11 countries, and is founded on collaboration, agility and resilience.
As a responsible business, delivering the highest quality products and exceptional service, pladis’ products have the potential to reach more than four billion people across the world.
pladis people are passionate about collaboration and creation, using consumer insights and trends to fulfil its promise of bringing happiness with every bite. This passion, combined with rapid speed to market, enables the company to bring its products from idea to on-shelf quickly, so they are available for consumers all over the world.
To view our privacy policy visit: http://www.pladiscareers.co.uk/privacy-policy/
