Who are we?
Established in 2017, trü frü rapidly ascended the “permissible indulgence” space as a Utah-based company selling one-of-a-kind “better for you” Hyper-Chilled and Hyper-Dried real fruit immersed in premium chocolate to retail outlets nationwide. Winning Most Innovative New Product in 2019 and 2022 in the sweets and snacks categories and climbing the fruit-based snack industry chart at an astounding growth rate, trü frü joined the Mars family of brands in February 2023. We are on a mission to build a legacy with trüly remarkable people who can create something special for generations to come!
As the Category Strategy & Insights Manager (CSIM) you will co-lead the category vision at trü frü in partnership with the Strategic Demand Leader. The CSIM is a category management thought leader and responsible for all data, insights, & storytelling related to MAPS. This role involves extracting data, building reports & dashboards, database management, facilitating custom research projects, and developing presentations for internal & external stakeholders.
The CSIM will leverage our broker partners for deliverables and manage insights platforms such as Circana and Numerator. You will be an expert in analytics, storytelling, and offer fact-based recommendations to drive sales objectives.
What you'll do
Data, Tools, & Reporting:
- Pull and synthesize data from multiple platforms; Circana, Numerator, customer portals, and translate data into insights that assist in the decision-making process.
- Manage trü frü databases and custom hierarchies in Nielsen, Circana, SPINS, & Numerator.
- Create and update tools & reports on a weekly and quad-weekly basis and in support of: Annual Planning, Quarterly Business Reviews, New Item Launches, and Leadership Presentations.
- Collaborate with sales to understand their needs and consistently deliver insights to support their retailer.
- Proactively identify key knowledge gaps and develop a suite of tools to strengthen the selling & decision- making process at trü frü.
- Leverage syndicated, panel, and shipment data to update distribution, shelving, promo, new item, & pricing trackers.
Lead MAPS Strategy through Data & Insights:
- Merchandising
- Analyze customer-specific display and promotional activities to understand effectiveness of spend and impact to baseline sales.
- Assist the sales organization in promo planning based on historical data and seasonality.
- Assortment
- Create national and customer-specific line review decks related to assortment to grow distribution and gain acceptance on key initiatives.
- Create a SKU Rationalization tool to assist in identifying market voids and competitive delete recommendations.
- Analyze incrementality, competitor, and market data to develop assortment decisions at the retailer level.
- Pricing
- Track trü frü and competitive market pricing and identify any price comping and hot pricing that may impact the market.
- Shelving
- Own Perfect Store initiative, aisle flow, and planogram recommendations; driving thought leadership with customers.
- Work with consultants on CDT and P2P development to share with the organization.
- Collaborate with the global category insights team to gain and share insights that shape trü frü ’s shelving principles.
- Develop national and customer-specific shelving recommendations utilizing our broker partner to create POG visuals in software programs like JDA.
- Use space-to-sales and fair-share analysis to sell-in additional space at customers.
You are...
- Comfortable manipulating large sets of data.
- Adaptable and thrive in ambiguity.
- Able to blend analytics and storytelling to craft compelling presentations.
- Able to travel up to 25% of the time while in this role.
You have...
- Bachelor’s degree in marketing, business or related area of study.
- 5+ years of CPG experience with 2+ years in a Category Management function.
- Experience pulling scan and panel data: Circana, Numerator, etc.
- Knowledge of planogram building software.
- Advanced proficiency in Excel and PowerPoint.
- Strong CPG business acumen with a focus on business math.
#LI-Hybrid
Certain states and localities require employers to post a reasonable estimate of salary range. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.
What trü frü offers –
- Competitive salary, including a target bonus and an impressive benefits package!
- Flexible Paid Time Off
- Excellent health, dental & vision insurance, with options to fit you and your family’s needs.
- Long-term disability and short-term disability insurance
- Employee Assistance Program (EAP)
- 401K retirement saving opportunity.
- Casual office dress code
- A dynamic, ambitious, indulgently fun work environment!
EEO
At trü frü, we are committed to an inclusive workplace where diversity in all its forms is championed. trü frü is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.
Privacy Policy
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What We Do
Tru Fru starts with 100% fruit ripened on the vine to enhance taste and nutrition, double immerses it in chocolate, coconut or peanut butter. And Hyper-Chills or Hyper-Dries it to perfection in our proprietary process to lock in nature’s vine ripened, freshly double immersed better-for-you fruit to create an award winning indulgence by Mother Nature. We are changing the way America snacks one satisfied craving at a time.
