At MECCA, our marketing team brings brands to life through innovative, customer-first storytelling. As a Category Marketing Lead, you’ll play a key role in shaping and delivering impactful omni-channel campaigns that connect our customers to the world’s best beauty brands.
The Role You Could Play:
Reporting into the Marketing team, you will lead the end-to-end execution of category and brand marketing initiatives, ensuring all activity aligns with MECCA’s broader strategy and Brand DNA. You will:
Lead the planning and execution of omni-channel brand partner campaigns across MECCA’s portfolio
Develop and implement annual marketing plans for strategic brands, in partnership with internal stakeholders and brand partners
Partner with Brands & Buying to align marketing activity with category priorities and growth opportunities
Act as the key contact for brands, managing briefs, campaign development, and cross-functional delivery
Deliver post-campaign insights and continuously optimise performance and future planning
What You Will Bring:
You are a collaborative and commercially minded marketer who thrives in a fast-paced, dynamic environment. Ideally, you will bring:
4+ years’ experience in marketing within a brand or agency environment (retail or omni-channel preferred)
Proven ability to deliver multi-channel campaigns with strong commercial outcomes
Strong stakeholder management skills, with the ability to influence across cross-functional teams
Excellent communication and project management capabilities, balancing multiple priorities
A proactive, solutions-focused mindset with a passion for innovation and continuous improvement
Your Life At MECCA
Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable—and have a bit of fun along the way!
Some of our other team member benefits include:
Professional development programs and first-class digitised learning offering
Health and well-being initiatives
Reward and recognition programs
Access to bonus and incentive programs
Access to quarterly product allowance
Up to 40% discount
Benefits are subject to company policy, as updated from time to time.
There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.
To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca, and for all current opportunities, visit:
http://www.mecca.com.au/careers
Skills Required
- 4+ years' experience in marketing within a brand or agency environment
- Proven ability to deliver multi-channel campaigns
- Strong stakeholder management skills
- Excellent communication and project management capabilities
- Proactive, solutions-focused mindset
What We Do
Since our very first day in 1997, our purpose has been to enable our customers to feel and look their best by offering them the world’s best line-up of beauty and skin-care brands (+ more), coupled with exceptional service. Fast forward to today, and we have over 5,000 MECCA team members across 100+ retail stores throughout Australia and New Zealand, a rapidly growing online business, two Distribution Centres, and a bustling Support Centre in the heart of Melbourne working to deliver on our purpose every single day. Our ongoing growth is fuelled by opening new stores and reaching new customers, launching new products, and harnessing the latest technology to constantly innovate and evolve our concepts, experiences, and service offerings. Whether you join MECCA in one of our Retail stores, our Support Centre or our Distribution Centre (DC), you will be an integral part of the MECCA family. Our Retail Store teams are known for their energy, passion and expertise; bringing MECCA to life and helping us deliver on our purpose across four unique concepts – MECCA Cosmetica, MECCA Maxima, MECCA and our online stores (mecca.com.au and meccabeauty.co.nz). Working in our Support Centre will give you the opportunity to be part of high-impact, cross-functional projects, where you will get to immerse yourself in cutting-edge technologies and market-leading innovations. Not only do we work with over 150 of the best global beauty brands, we also develop, produce and distribute MECCA’s very own signature line of products. From supply chain to digital design, from software development to strategy, and everything in between, we are looking for diverse people from all backgrounds to continually challenge our way of thinking. Last but certainly not least, our rapidly expanding DC teams are the backbone of our operations and are key to the delivery of a seamless customer experience through online fulfillment and ensuring our stores have the right products at the right time.
